IADS Academy Seminar 2021
The Academy is a strategic part of the IADS principles and foundation. Its core objective is the development of our young talented employees into our future leaders by giving them business insight, exposure to different international markets, ways of working, and a long term network for future communication and ideas development.
OUR PROGRAMME IS ABOUT BUILDING A SOCIAL AND INTELLECTUAL EXPERIENCE THROUGH AN ACADEMIC JOURNEY
TOPIC - DESIGN A DIGITAL P&L FOR OMNICHANNEL. WHAT ARE THE NEW KPIS NEEDED?
In the age of the customer, channel-specific strategies, tactics, and organisational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore operate as a single unit. It is now urgent to achieve financial alignment with customer experience, a single P&L statement that measures and shows all channels as one integrated unit. If the company has a single P&L, there is visibility to budgets and allocations of funds to a consistent retail story executed wherever the customer wants to engage. The P&L becomes a tool to control productivity.
The topic is a challenging one which will demand skills from across our companies, not only from finance and controlling. We invite you therefore to select your candidate(s) for this Academy from among your most promising young executives, and those who will be capable of offering some real take-home value to our companies. They will be expected to come up with practical suggestions and innovative ideas.