IADS welcomed Heroïne, a retail design agency dedicated to client experience, to reflect on customer experiences, methods used to improve them and current retail trends that the crisis has emphasized. Read the interview to learn more about interactions between consumer and organization, store innovation and how good customer experience is defined.

IADS Exclusive - Designing a relevant customer experience: A talk with Héroïne

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 13 October 2021.