What: Adaptive AI technology is being adopted by some of the UK's leading retailers to enhance their operations and customer experiences.

Why it is important: The implementation of adaptive AI represents a significant opportunity for retailers to gain a competitive edge by improving efficiency and personalization, though it also poses challenges in terms of skill acquisition and investment.

The UK retail industry is undergoing a transformation driven by the adoption of adaptive AI technologies. This branch of AI, capable of learning and evolving as it performs tasks, is being embraced by forward-thinking retailers to stay competitive in a rapidly changing market. Richard Lim, CEO of Retail Economics, notes a widening gap between retailers who understand and leverage AI's potential and those who do not. The report highlights best practices and inspiring examples from ten of the UK's top AI-powered retailers, offering insights into successful tech investment strategies. The adoption of adaptive AI is seen as the next wave of digital acceleration, with significant benefits for those willing to embrace the technology.

Adaptive AI: Transforming the UK retail landscape