IADS Brand Watch
Tamburins
Tamburins
Tamburins is a Korean beauty brand developed by sunglasses brand Gentle Monster. Known for its minimalist yet highly designed packaging and immersive retail spaces, the brand focuses on skincare and fragrance products that highlight sensorial experiences and beauty atypicality.
Products are positioned in the accessible luxury range, usually priced between €20 to €100, making them suitable for a broad range of department store shoppers. Tamburins has established flagship locations in Korea, Tokyo and China and is also present in major department stores, such as Shinsegae and Hyundai, where its modern retail environments attract both local and international customers.
With its combination of clean design, carefully selected fragrances, and a straightforward approach to quality, Tamburins is a relevant addition for department stores looking to expand their contemporary beauty offerings.
Discovery Expedition
Discovery Expedition
Discovery Expedition is Warner Bros. Discovery's premium outdoor lifestyle brand that combines adventure-ready functionality with contemporary fashion. Through its strategic partnership with Boyner Group as licensor and manufacturer in Turkey with European distribution rights, the brand has evolved into an aspirational lifestyle choice for all ages and genders.
The brand primarily targets young adults and positions itself 20-25% below premium competitors like The North Face and Columbia while maintaining exceptional quality and performance. Discovery Expedition offers outdoor apparel, functional wear, active casual-wear, footwear, accessories, and camping equipment for men, women, and children.
Leveraging Boyner's 40-year retail expertise and brand licensing know-how, Discovery Expedition creates hybrid pieces that transition between urban environments and outdoor adventures.The brand targets modern consumers who prioritise comfort and style while staying connected to active living and nature, embodying the Explorer archetype that inspires discovery and action.
Discovery Expedition PRESENTATION
L:A BRUKET
L:A BRUKET
Inspired by the spa heritage of Varberg in Sweden, L:a Bruket combines Swedish simplicity and natural functionality to offer products that meet the modern consumer's demand for holistic wellbeing. Available in Galeries Lafayette, Magasin du Nord, Breuninger, Kadewe, and Shinsegae, among others, its range is crafted to deliver efficient, high-performing formulas that promote sustainable living.
L:a Bruket's value creation strategy is organised into three tiers. The inspirational top tier features high-value face care and heritage products. The middle tier, the brand's "bread-and-butter," includes core body care and home items that ensure steady revenue. The bottom tier, generating traffic and volume, focuses on lip balms and hand creams to drive entry-level sales and brand reach.
With 95% to 100% natural ingredients, no petrochemicals, guaranteed recyclability, and products made in Sweden, L:a Bruket offers partners a unique proposition: high-quality, authentic natural products that reflect a commitment to sustainability and mindfulness. From Body, Face, Hair, and Home care to its signature Sea Therapy range, every product embodies L:a Bruket's dedication to innovation driven by nature.
Cartel Copenhagen
Cartel Copenhagen
Cartel Copenhagen creates lifegear, from sculpting, stay-put swimwear crafted with recycled, high-performance materials, and so loved that even the Danish Queen wears it, to activewear that transitions from gym to café, seamlessly fitting into daily life. Cartel designs for longevity and comfort, their timeless pieces adapting to a range of styles and body shapes, ensuring the perfect fit every time.
A Scandinavian success story, Cartel is making waves in Magasin du Nord and beyond, proving that women aren't just looking for more—they're demanding better.
Cartel Copenhagen PRESENTATION
Zielinski & Rozen
Zielinski & Rozen
Zielinski & Rozen is an artisanal perfume brandthat dates back to 1905. Today, the product range comprises perfumes, diffusers, candles, body-, hand- and hair care products. Each scent is crafted with high-quality natural oils and presented in hand-signed, apothecary-style packaging, emphasising timelessness and sustainability.
The brand has flagship stores and selected stockists in France, the Netherlands, Italy, Spain, United Kingdom, Austria, Greece and beyond. To increase awareness, Zielinski & Rozen has developedsignificant partnershipswith Teatro alla Scala in Milan, the Carpenters Workshop Gallery in Paris, London, New York and Los Angeles, and the 37th America's Cup.
Zielinski & Rozen PRESENTATION
Zielinski & Rozen store furniture & display
MESSYWEEKEND
MESSYWEEKEND
Founded in 2018 in Copenhagen, MESSYWEEKEND challenges the traditional eyewear industry by offering high-quality, luxury eyewear at accessible prices. Designed for the modern, style-conscious consumer, our frames prioritise comfort, durability, and timeless aesthetics.
Craftsmanship and Design:
● Handmade frames with meticulous attention to detail.
● Lifetime warranty underscoring our commitment to quality.
● Scandinavian minimalism designed to suit any lifestyle.
Price Point:
MESSYWEEKEND offers luxury eyewear priced from just 60 - 90 EUR, making premium design and quality accessible to all.
Global Reach:
In just a few years, MESSYWEEKEND has expanded to over 35 markets worldwide. Our products are available in exclusive department stores like Selfridges (UK), Magasin du Nord (Denmark), and Takashimaya (Vietnam).
Sustainability Commitment:
Through our Clean Oceans initiative, every purchase helps remove plastic from the oceans, reflecting our dedication to protecting the planet.
Why MESSYWEEKEND?
By combining innovative design, global availability, and sustainability, MESSYWEEKEND resonates with modern, eco-conscious consumers seeking affordable luxury.
I.D. Swiss Botanicals
I.D. Swiss Botanicals
I.D. Swiss Botanicals believes mental well-being and skin health go hand in hand. The brand embodies the mind-body beauty, where radiant skin starts with a healthy mind. "Exploring the brain-skin connection is the next frontier in skincare," says Dr. Aude Rimella, dermatologist and co-founder.
The brand offers plant-based neuro-cosmetics made in Switzerland, with +99.4% natural ingredients, delivering faster, scientifically proven results.
With a €50 average price and an optimised product range, I.D. Swiss Botanicals has already earned success in Switzerland, including a strong presence at Manor.
I.D. Swiss Botanicals presentation