Discovery Expedition is Warner Bros. Discovery's premium outdoor lifestyle brand that combines adventure-ready functionality with contemporary fashion. Through its strategic partnership with Boyner Group as licensor and manufacturer in Turkey with European distribution rights, the brand has evolved into an aspirational lifestyle choice for all ages and genders.

The brand primarily targets young adults and positions itself 20-25% below premium competitors like The North Face and Columbia while maintaining exceptional quality and performance. Discovery Expedition offers outdoor apparel, functional wear, active casual-wear, footwear, accessories, and camping equipment for men, women, and children.

Leveraging Boyner's 40-year retail expertise and brand licensing know-how, Discovery Expedition creates hybrid pieces that transition between urban environments and outdoor adventures.The brand targets modern consumers who prioritise comfort and style while staying connected to active living and nature, embodying the Explorer archetype that inspires discovery and action.

Discovery Expedition PRESENTATION

Discovery Expedition website