What: Euromonitor’s Top Global Consumer Trends 2025 Report analyses consumer trends across sectors.

Why it is important: The new report outlines insights for evolving lifestyle habits and purchase motivations among consumers.

Key insights:

• Loyalty programmes: 48% of brands incorporated experiential rewards in their loyalty programmes as of Q2 2024. 3 in 5 millenials paid for a loyalty programme subscription in 2024 compared with half of generation Z and less than one third of baby boomers.

• Brands: Private label brands across several consumer goods sectors saw some of the largest retail sales gains compared with other category players in recent years.

• Sustainability: 63% of consumers tried to have a positive impact on the environment through their everyday actions. 5 million number of online SKUs with sustainability claims across 11 FMCG industries and 25 countries as of Q2 2024.

• Attention and artificial intelligence: 67% of consumers looked for ways to simplify their lives in 2024. 52% of consumers said ease of use was the reason they used a digital wallet in the past year. 42% of consumers made purchases via livestreaming because product or service features were easier to understand through this channel. 65% of professionals said their company plans to invest in generative AI in the next five years.

• Beauty and personal care: Retail sales growth of premium goods outpaces mass alternatives. 46% of online beauty and personal care products used a sustainability claim in 2023— the highest share of digital shelf among industries.

• Health: A new view of ageing is on the rise. People don’t just want to live longer (lifespan); they want to feel better for longer (healthspan). There has been a consistent increase in the usage of smart devices or apps to track fitness and health across generations, especially Gen Z and millenials.

• Personal finance: 57% of consumers extensively researched the products and services they consumed in 2024. Only 18% said they often made impulse purchases in 2024.

Top global consumer trends 2025