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IADS recently held a meeting all about the cosmetics, beauty and wellness brands to look out for in 2023. Based on market research, IADS and NellyRodi presented a curated selection of 10 brands that are trending right now.

Check out our selection of these brands, and the pictures, by clicking the button below!

explore the brands and pictures here

SKINCARE

TOPICALS

Topicals is skincare designed for flare ups. The effective, science-backed formulas address specific skin problems such as hyperpigmentation and eczema. The brand creates an inclusive environment by representing imperfect skin and designing their products to support every skin type and shade.

Check out the TOPICAL website here

CHECK OUT THE TOPICAL INSTAGRAM

DIEUX

Dieux is a clinically vetted skincare company that wants its consumers to know exactly what they are buying and how it works. Their products are rooted in science, price transparent, and responsibly sourced. .

Check out the Dieux website here

check out the Dieux instagram here

HERBAR

Berlin-based skincare brand, Herbar, takes a holistic approach to beauty that values plants and their benefits for skin, mood, and health. Using fauna, flora, and fungi-only formulations the brand champions sustainable beauty and the establishment of a responsible and transparent production and harvesting system.

Check out the HERBAR website here

check out the HERBAR instagram here

MAKEUP

YOUTHFORIA

Youthforia is a clean and sustainable makeup brand that creates makeup that acts like skincare. The brand has innovative and playful makeup that customers are able to sleep in thanks to its high quality, unique formulas.

Check out the YOUTHFORIA Website Here 

check out the YOUTHFORIA instagram here

ECLO

Eclo is formulated from vegan, organic, 100% natural ingredients that mostly come from regenerative agriculture. Their product range includes blushes, foundations, eye shadows, and lipsticks that come in compostable packaging. Not oly are their products good for the planet, but they are also good for the skin.

check out the Eclo website here 

check out the Eclo instagram here

19/99

19/99 is creating a new narrative in the beauty industry where individuals can define their own image of beauty. The brand has multi-use essentials that are easy to use, designed for people of all ages, and made with clean ingredients

check out the 19/99 website here 

check out the 19/99 instagram here

HAIR

OWAY

Oway uses naturally derived solutions for a variety of hair solutions. Their concentrated and multisensory hair and scalp products are rich in active ingredients and formulated according to the brand’s agrocosmetica principles which are put in place to improve the wellbeing of the Earth and others.

Check out the OWay website here

Check out the oway instagram here

PERFUME

NONFICTION

This lifestyle beauty brand sells products that offer moments of intimate well-being on a daily basis. They encourage customers to reset, refresh, and create a space for self. All products are formulated with high-quality and carefully curated ingredients to create unique scents that are inspired by natural environments, and the cultural traditions and lifestyle of Korea.

Check out the NONFICTION website here 

CHECK OUT THE NONFICTION instagram here

THE NUE CO.

The Nue Co. is an interhealth brand that is bridging the gap between health and the environment. With sustainability at the root of everything they do, Nue Co. is pro-science, pro-clean, and pro-planet. They are on a mission to redefin supplements, but also sell functional fragrances that have scents with proven efficacy on the body and mind, as well as skin and haircare products.

CHECK OUT THE NUE CO. WEBSITE HERE

CHECK OUT THE NUE CO. INSTAGRAM HERE

OTHER CATEGORIES

GESKE

Geske is a Germany beauty tool brand that is launching soon. They offer a wide range of multifunctional beauty tech tools at an affordable pricepoint that are designed with dermatoligists and aesthetic doctors. Additionally, the tools offer a personalized experience as they connect to the brand’s smartphone application.

Check out the GESKE website here