What: A multipolar world order is taking shape as Global South nations leverage their economic strength and strategic positioning to craft independent paths in global trade and retail development.

Why it is important: This shift represents a fundamental restructuring of global retail dynamics, with the Global South driving future growth through expanding middle classes, infrastructure development, and strategic trade relationships.

The rise of the Global South marks a pivotal shift in global economic dynamics, with these nations' GDP growth rate of 4.2% annually significantly outpacing advanced economies' 1.9%. This transformation is reshaping retail landscapes, as exemplified by India's projected ascent to become the world's third-largest economy by 2029, with a retail market reaching USD 2 trillion by 2033. The Global South's approach combines aggressive infrastructure development, demonstrated by a 55% surge in retail leasing across India's major cities, with pragmatic trade policies that maintain relationships across geopolitical divides. Their multi-aligned stance enables partnerships aligned with strategic priorities while avoiding major power conflicts. This balanced strategy, supported by growing consumer markets and workforce potential, establishes the Global South as an influential force in shaping future retail dynamics.

IADS Notes: Recent market data validates the Global South's rising influence in global retail. India's transformation is evidenced by projections showing affluent households increasing to 30% by 2035 , while Southeast Asian economies demonstrate remarkable resilience, with Vietnam achieving 7.55% growth . This momentum is supported by significant infrastructure investments, as seen in Central Retail's USD 665 million commitment to digital integration . The region's strategic importance is further highlighted by Korean retail giants' expansion plans and China's efforts to streamline cross-border e-commerce .

In a multipolar world, the global south finds its moment