What: Global rise of slow travel reflects a shift towards longer trips, off-the-beaten-path destinations, and more immersive cultural experiences, driven by post-pandemic changes in consumer behavior.

Why it is important: This shift in travel preferences reflects broader changes in consumer values and lifestyle choices, with implications for various sectors including hospitality, real estate, and remote work policies.

The concept of slow travel is gaining traction globally, representing a significant shift in how people approach their vacations and leisure time. This trend is characterised by longer-duration holidays, exploration of less touristy destinations, and a desire for more immersive experiences that connect travelers with local cultures, environments, and communities. The rise of slow travel is closely linked to the increasing prevalence of remote work and the emergence of 'digital nomads' who combine work and travel for extended periods. Analysis of transactional data from 203 countries reveals that travelers from a quarter of these nations are staying at least one day longer on average compared to pre-pandemic times. This trend is particularly evident in major outbound travel markets, with a notable increase in trips lasting over 11 days. The shift towards slow travel is driven by a combination of factors, including pandemic-induced reflection on personal values, increased flexibility in work arrangements, and a growing appreciation for experiences over material possessions.

IADS Notes: The post-pandemic travel landscape has seen significant shifts in consumer behaviour and industry adaptations. While there has been a travel boom benefiting fashion and beauty retailers, spending patterns have changed, with Western tourists prioritising experiences over shopping. The "hermit economy" trend has led to increased spending on home-centric goods and services, potentially influencing travel preferences. Travel retail is adapting by focusing on creating unique, memorable experiences and understanding the evolving shopper's journey. Meanwhile, fashion and lifestyle brands are pivoting towards versatile, everyday items that cater to both at-home and travel needs. These trends collectively point towards a more nuanced, experience-focused approach to travel and consumption, aligning with the rise of slow travel and its emphasis on meaningful, immersive experiences.

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