Boyner İstinyePark Istanbul unveils a new concept store with "Sky Magic"
What: Boyner Büyük Mağazacılık has unveiled its completely renewed store at İstinyePark Istanbul, introducing a unique shopping experience themed "Sky Magic," blending fashion, lifestyle, art, and technology.
Why it is important: This launch marks a significant step in Boyner's journey to redefine retail by transforming its stores into immersive living spaces. The event, designed by Bompas & Parr, showcased a magical environment where guests explored various unique and special experiences inspired by the sky. This initiative highlights Boyner's commitment to creating enjoyable life experiences through innovative retail concepts.
The store, redesigned by Toner Architecture, spans six thousand square meters and offers exclusive collections, artist collaborations, a nail art bar, product customization, digital experience points, and coffee areas, emphasizing Boyner's focus on delivering dynamic, engaging, and enjoyable shopping experiences.
Boyner İstinyePark also features the works of artists from different fields of art, from ceramics to glass art, sculpture to mural art. The works designed by each artist using different materials such as ceramics, mirrors, wire, epoxy, waste glass and waste metal, which are special to the spirit of Boyner and the interior architectural texture of the store, create a feeling of an exhibition for the visitors.