Breuninger opened a new flagship in Hamburg and featured the grand opening in a pic report by IADS
Department Stores
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Apr 2025
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Hamburg
What: Breuninger opened its first North German store in Hamburg's HafenCity on April 8, offering curated premium and affordable luxury brands across three experiential levels. The IADS prepared a pic report for you, enjoy!
Why it is important: This launch strengthens Breuninger's omnichannel strategy in a key urban market, reflecting the retailer's evolution through digital transformation and physical expansion.
The 13,000-square-metre store features exclusive brands, one of Hamburg's largest premium shoe departments, and services like Click & Collect and private shopping, making shopping an elevated experience.