Brown Thomas opens a new store in Dublin
What: Brown Thomas' Dundrum department store is the first one to be opened by the Selfridges Group in 6 years.
Why it is important: The new store is all about services and experiences, including a multipurpose VIP apartment that can be booked by customers for private lessons and usage, in addition to the typical private shopping service.
Brown Thomas, a part of the Selfridges group, has opened a 6,200 sqm store in Dublin on 24th February and is the first shop to be opened by the group for the last 6 years.
The investment of €12m aims at presenting a luxury offer in the Dundrum shopping centre, in Dublin, and includes the usual suspects of international luxury. It also proposes sustainability features, such as rental (of pieces curated by the Brown Thomas team), repair services (Circular Fix, a service which offers to repair bags, sneakers, garments), second hand offer (where customers can also bring back their own pre-loved items and get a BT voucher in turn), and finally, "the Apartment" a space that can be privatized by customers for private shopping sessions, classes of any kind, and organised like an apartment.
Brown Thomas opens a new store in Dublin