Flannels "biggest investment yet"
What: The latest Flannels store that has just opened in Liverpool is "revolutionary" and "groundbreaking".
Why it is important: The seven-floor, 120,000 sq ft flagship brings a ground-breaking fashion, beauty and wellness experience to the North of England. Within the premises is a vast beauty hall, three restaurants, a bar, the world's first in-store Barry's Bootcamp, a made-to-measure "tweakments" destination courtesy of Dr. Esho, and a soon-to-be-unveiled roof terrace that promises uncompromised views of Liverpool.
The store also hosts an 18 Montrose concept space and streetwear and exclusive collaborations ranging from Rick Owens x Converse to Pharrell Williams x Adidas.
An expansive fashion line-up that includes an "unrivalled" Balenciaga edit, Loewe making its retail debut in the north of England, Christian Louboutin showcasing a curated edit, a regional debut for Rhude, as well as exclusive pop-up spaces with brands such as Burberry and Off-White, and LA-based Amiri.
Also featured are exclusive edits and limited-edition styles via New York's LaQuan Smith, 16Arlington, and new labels to its roster such as Jacquemus. Meanwhile Flannels "stalwarts" include Stone Island, CP Company, Casablanca, Fear of God and Represent.
On the beauty front, shoppers have the chance to experiment with products including Pat McGrath Labs, Kylie Cosmetics, Hermès, Gucci Beauty, Tom Ford, Chanel, and Patrick Ta. The beauty edit is bolstered by haute and cult fragrances by Creed, Le Labo, Frederick Malle, and By Killian, as well as skincare by Dermalogica and more.
With the opening of each of these experience-orientated flagships, we're doubling down on our commitment to 'new luxury', on our understanding of youth culture, and on the valued proposition we give to brands: access to untapped audiences."
Flannels "biggest investment yet"