Frasers Group opens its first brand new store
Defining itself as a game-changing new store, it aims to be an inspirational place to meet, explore and shop.
The store is located in Wolverhampton. The firm's overall 60,000 sq ft development also includes other key chains owned by the company (Flannels and Sports Direct, each with a separate entrance).
Frasers is opening brand-new flagship stores in some of the U.K.'s biggest cities, but is also investing in smaller towns like Wolverhampton setting the benchmark for regional retail. This new lifestyle proposition means residents of Wolverhampton no longer need to travel to Birmingham to seek the best luxury, fashion and beauty brands.
Customers will enter Frasers through a marble façade and see a "beauty playground" offering 120+ brands. This area also features a Trend Marketplace, "a dynamic space bringing together an ever-changing roster of emerging beauty, tanning, hair, bath & body brands, alongside beauty tools and accessories.
Meanwhile, the all-important women's ready-to-wear fashion collections in the store include a comprehensive mix of hundreds of brands, such as Coach, Mario Valentino, DKNY, Michael Kors, Barbour, Polo Ralph Lauren Calvin Klein, Kitri, Faithfull the Brand, Agolde, Sleeper and Cult Gaia.
And the company said that "in response to the ever-growing demand for activewear and leisurewear", the store will carry lines from "game-changing brands" including Les Boys Les Girls, Rotate Sunday and Sporty & Rich, and luxury high-performance sportswear from PE Nation, Victoria Beckham x Reebok, Adidas by Stella and more. There are also extensive women's lingerie, footwear, loungewear and denim destinations.
On the first floor, menswear includes CP Company, Barbour, The North Face, Polo Ralph Lauren and Tommy Hilfiger. There are areas dedicated to men's loungewear, denim and footwear all offering a cohesive edit of wardrobe solutions. And the store also has a luxury kidswear area.