Galeries Lafayette Haussmann reinvention

What : The department store unveils a new shoe floor, a revamped Premium and Mid-range womenswear offer and a 360° joyful ad campaign.

Why it is important: Galeries Lafayette took the opportunity of the Covid-related store closures to accelerate its reinvention, especially betting on a renewed fashion offer.

The new shoe floor moved from the basement to the fourth floor to become the largest in Europe. A circular fashion space called (Re)store is highlighting vintage and responsible labels. A space dedicated to DNVBs and 'Instabrands' is completing the fashion offer. Please read the IADS exclusive here.

Click here for photos of the Revamp

DP Septembre 2021 - Galeries Lafayette