Harrods new Technology department
Harrods has opened its new state-of-the-art Technology department, offering shoppers a unique retail experience in a 3000sqm space overhauled by architecture firm Gensler. Designed to awaken the senses, the space provides visitors with a truly immersive and personalised shopping experience that brings together the very best in innovation and technology. The department has grown by nearly 80%, moving from the third to the fifth floor to occupy 11 rooms, making it one of the largest technology departments in the UK. Customers can explore dedicated zones across Vision, Computing, Audio, Imaging and Connectivity, shop for products from the world's best tech brands and enjoy revolutionary interactive experiences.
In the main shopping area, the floor has been divided into five distinctive experience-rich zones, connected by a central route that has been re-imagined as a catwalk for better product display and improved wayfinding. Stepping off the catwalk and into the rooms, the pace softens for a more intimate and personalised shopping experience. Driven by innovation, fashion and aesthetic, Harrods has included a range of exclusive pieces with a contemporary look and feel, without compromising on high performance and speed. The new department also sees the introduction of immersive shopping experiences, with a Masterclass Room for learning photography skills, designated listening rooms to try out the best turntables and headphones and viewing rooms to experience top-of-the-range TV and audio.
The contemporary, minimalist space takes inspiration from Harrods' heritage, blurring the boundaries between fashion and technology. The 1930s-inspired geometric floor pattern on the catwalk is echoed by a suspended illuminated ceiling. The suspended ceiling also helps to create a sense of space and height in the Grade II listed building. In contrast, the dark timber and brass used in the rooms, alongside the lighting and soft panel walls, were all selected to create a calming and intimate atmosphere.