Hyundai Daegu renewal
What: The Hyundai department store in Daegu, South Korea's third biggest city, first opened in 1978 and has since seen several transformations. Its latest, designed by Seoul-based architecture practice Betwin Space, sees the creation of its so-called U-PLEX floor, a separate in-house department store targeting a young, largely teen demographic.
Why it is important: Situated on level B2, the space measures 6,178 sqm. (66,499 sq.ft.) and is divided into five shopping zones, each with a distinct design and colour palette. The Hyundai's U-PLEX floor targets a savvy young generation. Infused with nifty hi-tech, it's a new space based on the virtual Meta platform, featuring appealing sensory elements, such as texture, light, and colour, and allowing shoppers to interact.