Joyce Beauty at Lane Crawford
Department Stores
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Sep 2021
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Shanghai, China
What: The 260 sqm (2,799 sq.ft.) Joyce Beauty outpost at Lane Crawford in Shanghai has been fully revamped by local architecture practice AIM Architecture, offering shoppers a serene refuge from the department store's hustle and bustle.
Why it is important: The renewed Joyce Beauty shop-in-shop carries a wide selection of upscale brands (Dr. Barbara Sturm, Perricone MD, Augustinus Bader, RéVive, Floraïku and 111SKIN among others), showing the growing appeal for prestige beauty.
Founded in 1970, Hong Kong-based retailer Joyce has become synonymous to high-end fashion and beauty with standalone stores at several branches of affiliated department store Lane Crawford, but also a handful of monobrand boutiques for leading luxury brands.