Joyce new Hong Kong store
What: After closing its legendary flagship store at New World Tower the luxury retailer has inaugurated brand new premises at Pacific Place shopping centre.
Why it is important: Occupying a prominent corner unit on Level 2, the store measures no less than 11,000 sq. ft. (1,022 sqm.) and features an interior design by architecture and interior design practice COLLECTIVE. The store marks a brand new chapter in JOYCE's history, and the chosen aesthetic aims to reflect the retailer's adventurous spirit but also oozes intimacy and warmth.
Joyce initiated Only At Joyce, a series of exclusive and unique collaborations, capsule collections, and in-store activations with renowned designers and brands from across the planet. The new series kicks off with a showcase of A/W 2022 runway pieces from Thom Browne.
The offerings also include a global exclusive capsule collection in collaboration with Raf Simons, a Yohji Yamamoto exclusive capsule collection, a Paco Rabanne chainmail-centric collection, and more. The beauty section presents a selection of genderless, niche beauty and fragrance labels, such as 19-69, amala, Dr. Barbara Sturm, FOLIE à PLUSIEURS, Nonfiction, Terre de Mars and Byredo. The homewares section, dubbed Entertaining Curiosities, stocks a range of rare items and gifts by a similar range of niche quality brands.