Lotte's renewal in Busan
What: Being a mature consumer market with continuously evolving sensibilities, especially the youngest of shoppers, the department store has seen a major revamp to keep abreast.
Why it is important: The expansive 2,966 sqm. (31,926 sq.ft.) ground floor, now aptly called Future Land, has been redesigned to create a distinctive and elevated shopping experience which fuses shopping with art, nature, and modern lifestyle.
Lotte tapped lauded Seoul-based interior design practice Betwin Space to create a fitting setting, resulting in a modern and welcoming environment that incites exploration and adventure through non-typical forms and an eclectic palette of materials and colours.
Lotte's renewed ground floor sees a sizeable section with counters of leading cosmetics brands from home and abroad, including DONGINBI, Christian Dior, Sulwhasoo and Elizabeth Arden, women's apparel, accessories, a Swarovski counter, a flower and gardening shop, and two casual restaurant concepts where to recharge in between shopping sprees.