Macy's
Macy's has transformed the men's floor of its New York City flagship with new brands and curated assortments. The reimagined concept features new products and brands, as well as a curated space highlighting trends called "The Park."
The 14,500-sq.-ft. main floor space has been updated to appeal to fashion-conscious, urban customers. Along with a more on-trend setting, Macy's has added such brands as Scotch & Soda and Coach men's apparel to the mix, and a premium denim zone with J Brand, 7 For All Mankind, Fidelity, and Naked & Famous Denim.
The Park, a 4,500-sq.-ft. hub within the redesigned men's department, is home to on-trend pieces including apparel, accessories, shoes and more from a revolving selection of new and popular brands. The assortment, which refreshes every eight to 12 weeks, provides shoppers the opportunity to build outfits from head-to-toe.
"Macy's curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks," said Durand Guion, vice president of Macy's fashion office. In addition to its in-store presence at the Herald Square store, 'The Park' selection can also be accessed online at macys.com/thepark.