Macy's opens a small format store in Mount Laurel, NJ
What: Macy's has opened a new small format store in Mount Laurel, New Jersey.
Why it is important: This new store model is part of Macy's strategy to adapt to changing retail landscapes and consumer preferences by providing a more curated shopping experience in a smaller, more manageable space. This format allows Macy's to reach suburban markets more effectively and can serve as a test for future expansion strategies.
Macy's has quietly initiated a "soft open" for its new small format store in Mount Laurel, NJ, taking over a space previously occupied by Bed Bath & Beyond. The store covers 30,000 square feet, significantly smaller than typical Macy's department stores. This store features a variety of brand apparel and includes a special section dedicated to its "On 34th" collection, which aims to bring the allure of its famed New York City flagship to suburban shoppers. Additionally, the store layout is segmented by lifestyle, including a designated area for Toys R Us, complete with a playful setup featuring Geoffrey the Giraffe. This smaller store format represents a strategic shift by Macy's to enhance accessibility and tailor its retail offerings to the local community in a more intimate shopping environment.