Manor brings fashion innovation to Lausanne
What: Manor's new fashion concept debuts in Lausanne, offering customers a modern store design, exclusive brands, and thematic fashion zones for a dynamic shopping experience.
Why it is important: This launch is a pivotal element of Manor's modernisation efforts, aiming to elevate the shopping experience in Lausanne and attract fashion-forward customers with diverse style preferences.
Manor has unveiled its cutting-edge fashion concept in Lausanne as part of a significant modernisation initiative aimed at transforming the shopping experience. Starting from 30 October 2024, the newly designed store introduces customers to an inspiring environment with a fresh store design, an expanded selection of brands, and themed fashion worlds—Contemporary, Casual, and Classic. This approach allows fashion enthusiasts to explore trends and find outfits that reflect their unique styles.
The Lausanne store showcases a carefully curated range of international brands, including Maje, Samsøe Samsøe, and Drykorn, with some labels available exclusively in Switzerland. Manor's 360-degree customer experience integrates digital platforms such as the manor.ch web shop and the Manor app, ensuring a seamless and engaging shopping journey.
Customers can enjoy exclusive promotions, styling advice, and events like DJ sets and drinks, creating a vibrant and interactive atmosphere. Roland Armbruster, CEO of Manor, highlighted the company's commitment to providing enriching lifestyle experiences and reinforcing its position in the upper mid-range fashion market.
This launch in Lausanne is part of Manor's broader strategy to modernise its fashion areas in 12 large department stores across Switzerland, with a significant investment aimed at enhancing customer satisfaction and engagement. The innovative approach in Lausanne sets a precedent for further expansions, promising a unique and personalised experience for every visitor.
Check out the photos of the modern concept at Manor in Laussane