Manor unveils modern fashion concept in Basel
What: Manor has launched its innovative fashion concept in Basel, offering a refreshed shopping experience featuring a modern store design, new brand portfolio, and themed fashion worlds.
Why it is important: This initiative marks a significant step in Manor's comprehensive modernisation strategy, aiming to revitalise customer engagement and enhance the brand's presence in the competitive fashion retail market.
Manor has introduced a fresh and inspiring shopping experience in Basel as part of a sweeping modernisation initiative. The revamped fashion concept showcases a visually striking store design, an expanded brand portfolio, and themed fashion worlds—Contemporary, Casual, and Classic—that cater to various style preferences. The Basel store, which began showcasing this new approach on 24 October 2024, offers customers exclusive access to international brands like American Vintage, Hugo Red, and Michael Kors, among others, reflecting Manor's commitment to bringing diverse and quality fashion to Switzerland.
The 360-degree customer experience is a cornerstone of this new concept, integrating digital communication through Manor's web shop, app, and social media channels. Customers can enjoy curated fashion selections for both men and women, along with tailored services such as personal styling advice and exclusive events. The modernised store design aims to create a welcoming and stylish atmosphere, encouraging customers to linger and explore.
Check out the photos of the modern concept at Manor in Basel