MOKA+ at Hyundai Daegu
What: Hyundai Daegu has created an innovative cultural space for kids.
Why it is important: With this space, families with small children will likely be attracted to the store as the department store has created an interactive and innovative space for a customer segment that is not targeted very often.
Hyundai Daegu in South Korea has recently opened a new cultural space for children called MOKA+, which was designed by Seoul-based Design Studio Minwoo in collaboration with Spanish designer Jaime Hayón.
The space, which measures 145 sqm, features a Creative Lab for online art creation and digital recordings, a MOKA Library for indulging in picture books, an Art Lounge for interactive exhibitions, and an art material space for exploring various materials.
The design of MOKA+ aims to resonate with children's sensibilities by incorporating elements of playfulness, including a design featuring Hayón's Thinking Monkey character and a futuristic ceiling design.
The venue is part of the Hyundai Daegu's recent revamp and is affiliated with the MOKA Hyundai Museum of Kid's Books & Art.