Penney's
Texas-based department store chain JC Penney has unveiled a brand-new store, a completely reimagined format just outside of Dallas in Hurst, Texas, that represents the Company's strategy to put the customer at the center of its business. As a brand-defining store, it is experiential and a direct result of what today's shoppers want from a retailer. The store, opened in November 2019, is built around data and insights learned from more than a year of extensive customer research, and it showcases the comprehensive foundational and transformational changes that the Company is implementing as part of a holistic plan to rebuild and renew JCPenney.
From the moment customers walk through the doors, they will discover the assortment is thoughtfully built and organized around how they live their lives and the many different occasions in their day, week and year. Brands and products are curated for shopping enthusiasts and how they want to shop.
- All Day for casual work wear and weekend wear (with all women's and men's sizes in one area.)
- On Point for when customers want to be a bit more refined and polished
- Move for everything from low to high impact
- Chill for the stylish 5-to-9 time, and great lounge and sleepwear
- Shine for those special occasions
In addition, there are lounges scattered across the store and special service areas for shopping as well.
- All-You for fashion jewelry and accessories, Sephora, and the Salon & Spa
- The Barbery for a fresh cut, shave, and shoe shine
- Styling Rooms for women and men with innovative technology
- Movement Studio for health and wellness with instructor classes
- Shutterfly Picture Pop Selfie Studio for capturing family moments
- Pearl Cup Bistro or Pearl Cup Grab + Go for refuel or quick meals
Penney's partnered with Pinterest to help customers who are looking for a home refresh to find the inspiration they need through an in-store style explorer. After answering a few home décor preference questions, shoppers will be presented with a curated Pinterest Board featuring JCPenney home products that best meet their needs and match their style.
The store has also been piloting the Style on the Go Curbside Pickup. The service allows customers to get their online orders without having to leave their car and will be extending to other stores across the U.S.
PENNEY'S
located in North East Mall
1101 Melbourne Dr Ste 5000,
Hurst, TX 76053, United States