Saks opens men's store in Boston
US retailer Saks Fifth Avenue has opened a men's store in Barneys New York former location on Copley Place in Boston. The two-storey, 4275sqm space offers ready-to-wear, accessories and footwear. The store includes a Fifth Avenue Club for personal shopping and a made-to-measure program, a Saks by Appointment for private virtual and/or physical shopping sessions, and a Saks at Home for stylists to visit customers' homes. Around 30 new brands, key accessory products and a dedicated grooming section were added to the store features. Marc Metrick, president and chief executive officer, said: "Our men's business is booming. For the past several years, men's has been a growing category for us across all channels and we have seen a consistently positive customer response."
Saks has an agreement with Barneys' owner, Authentic Brands Group, to open an undisclosed number of shops-in-shop within its stores.
article: Saks Opens Stand-alone Men's Store in Boston