Selfridges unveils revamped beauty hall in London flagship
What: Selfridges has opened its newly renovated beauty hall in its Oxford Street flagship store after a 12-month, multimillion-pound overhaul, featuring more than 300 beauty brands and over 200 beauty services.
Why it is important: The revamped beauty hall represents a significant enhancement in customer experience, with an emphasis on accessibility, sustainability, and immersive retail. By offering a wide range of brands and services, including exclusive and sustainable options, Selfridges reinforces its position as a leader in luxury and innovative retail.
Selfridges has unveiled its newly renovated beauty hall in its London Oxford Street store, a project completed after a year-long, multimillion-pound investment. The upgraded space features over 300 beauty brands, including 50 exclusive ones, and provides more than 200 beauty services. The renovation includes improved sightlines, a new LED lighting system, and the introduction of Beauty Spot, an area dedicated to creative and experimental beauty retail concepts. The revamped hall also emphasizes sustainability, with refill options from 74 brands and sustainable build guidelines for new counters. This launch is part of Selfridges' broader strategy to enhance customer experience and promote innovative, sustainable retail practices.
Check out the collection of pictures here