Steen & Strom relaunches its Oslo flagship store
What: Renovation plans include the addition of a new entrance from Karl Johans gate, one of Oslo's main shopping street.
Why is it important: The relaunch, betting on a conjunction of physical and digital commerce, is set to bring the iconic 224-year-old department store into the future.
The department store is divided into 7 floors from the basement to the 6th floor encompassing:
• Food and Restaurants
• Beauty (with featuring the first Dior Beauty boutique in the Nordics) and Accessories
• Menswear
• Womenswear
• Unisex Contemporary Fashion
• Childrenswear and Home Lifestyle
• Events & Service
The retailer also unveiled a new name, logo and visual identity.
Check out the detailed plans below!
Steen & Strøm reopens after revamp with new name