The Hyundai Seoul mall
What: the new biggest mall in Korea with 15-storey and 9,000 sqm retail surface
Why it is important: It opened in March 2021, during the pandemic and, to differentiate itself, the mall dedicates a third of its retail surface to the "Sounds Forest'", an artificial green space with 30 trees, flowers, natural grass and a 12-metre waterfall
In order to counter Covid-19 fatigue, the mall provides to its customers a relaxing experience through an artificial forest, with 30 trees and natural sceneries. This non-retail space is to be added to an art gallery at the 6th floor.
In order to provide such a differentiating experience, Hyundai mentions that it costs USD 182 million worth of annual earnings by not using this space to retail activities. Time will tell if the investment translates into traffic.
hyundai seoul mall offers retail therapy via its indoor gardens