What: Bloomingdale's flagship store in New York City is partnering with Salone del Mobile. Milano will host events, talks, and an installation celebrating Italian design and furniture.

Why it is important: This collaboration underscores Bloomingdale's commitment to elevating the in-store experience by integrating high-end international design and cultural events, positioning the retailer as a key player in the global luxury market.

Bloomingdale's has teamed up with Salone del Mobile. Milano for a special "From Italy, With Love" campaign will feature an installation and curated events from September 5 to 29 at its 59th Street flagship in New York City. The event, titled "Italian Design: From Classic to Contemporary," will showcase Made in Italy products from 23 brands, offering customers a unique cultural and shopping experience. This initiative reflects Bloomingdale's CEO Olivier Bron's strategy to enhance the store's prestige through innovative events, further aligning the brand with luxury and cultural sophistication.

Bloomingdale's brings Italian elegance to NYC with Salone del Mobile.Milano