What: Bloomingdale’s achieved its fourth consecutive quarter of growth in Q2 2025, with net sales up 4.6% and comparable sales up 5.7%, contributing to Macy’s Inc.’s raised full-year outlook.

Why it is important: Bloomingdale’s sustained growth highlights the effectiveness of Macy’s strategy to invest in its luxury division, confirming the value of premium positioning and customer experience in today’s retail market.

Bloomingdale’s delivered an outstanding performance in the second quarter of 2025, posting a 4.6% increase in net sales and a 5.7% rise in comparable sales, marking its fourth consecutive quarter of growth. This momentum stands out within Macy’s Inc., as Bloomingdale’s continues to outperform the broader department store sector through a focus on premium positioning, curated assortments, and enhanced customer service. The division’s success is a direct result of Macy’s Bold New Chapter strategy, which prioritizes investment in luxury formats and experiential retail. Bloomingdale’s ongoing growth has been instrumental in driving Macy’s Inc. to raise its annual sales and profit guidance for 2025, even as other divisions contend with store closures and a challenging retail environment. CEO Tony Spring’s commitment to elevating the luxury experience and expanding the Bloomies store format has proven effective, reinforcing Bloomingdale’s reputation as a leader in upscale retail and a key growth engine for the group.

IADS Notes:

Bloomingdale’s strong Q2 2025 results build on a year of consistent outperformance, as noted in May 2025, where the division’s growth validated Macy’s investment in luxury retail. The division’s premium positioning and focus on customer experience, highlighted in November 2024, continue to set it apart in a competitive market, confirming the strategic importance of luxury within Macy’s transformation.

Bloomingdale’s posts fourth consecutive quarter of growth