What: The company has launched a themed Star Wars space at its Sanchinarro location in Madrid where customers can enjoy activities and share their passion for the saga.

Why it is important: The event is a way to attract customers into the store with different activities and a special discount on Star Wars merchandise.

El Corte Inglés Sanchinarro will be hosting a Star Wars event from May 4th to May 7th to celebrate May the 4th, international Star Wars Day.

The space includes a recreation of a Star Wars ship, an artistic area for coloring, and a gaming area where fans can play video games. A parade will also take place with surprise characters and a special 20% discount will be applied to the entire line of Star Wars merchandise on May 4th.

El Corte Inglés creates a Star Wars space in Madrid to celebrate international Star Wars Day