What: El Palacio de Hierro is expanding its fashion offer with 4 new international brands to its online and physical channels.

Why it is important: El Palacio de Hierro is reinforcing its positioning as one of the most important fashion retailers in Mexico as it announces the addition of four international brands to its e-commerce platform as well as in-store locations across the country.

The four international brands include the Spanish brand Alba Conde, the English brand Whistles, Columbian brad Spirito, and Agolde, a Californian brand formed by Citizens of Humanity.

El Palacio de Hierro adds four international fashion brands to its offering