What: Throughout the month of June, visitors will learn about the history of Dom Pérignon and the process of creating champagne thanks to a phygital museum. For the first time in Mexico, customers will also enjoy a personalization service through a laser engraving process on metal shields.

Why it is important: Champagne selling in department stores recently gained traction and generates important revenue as it's the case at Samaritaine in Paris with Veuve Cliquot and Moët & Chandon.

Visitors can also enjoy a glass of Vintage 2012 at the Dom Pérignon bar cozy space. Vintages and special editions can be purchased through Dom Pérignon's private sales service.

El Palacio de Hierro hosts the first Dom Pérignon pop-up store in Mexico