What: Galeries Lafayette has opened a Moschino pop-up store at their Champs-Elysees location in Paris.

Why it is important: The Moschino pop-up store will strengthen the brand's presence in the city.

The pop-up store coincides with Moschino's 40th-anniversary celebrations and an upcoming show in Milan. The store,  featuring a distinctive design with giant gold letters, will operate during the fashion week until October 1. It will showcase a selection from the Moschino Logo collection for Fall/Winter 2023-24. This follows Moschino's previous ventures in Paris, including a pop-up at Printemps department store and the opening of a retail corner for its new denim line. The brand also has a flagship store on rue Saint-Honoré.

Galeries Lafayette Champs-Elysées opens a Moschino pop-up store