What: DSquared2 lands in Paris with its ecological project "one life one planet".

Why is it important: A capsule collection with low environmental impact has just been launched on the market. It will notably be highlighted in a series of pop-up stores around the world. Starting with Paris.

The brand is set up at the entrance to the Galeries Lafayette Champs-Elysées with a space of around 40 square meters, covered with a fake lawn, a skate track, and a long green tunnel.

There is a selection of accessories and basic pieces for men and women, including t-shirts and sweatshirts in certified organic cotton, jersey joggers made from a mix of organic and recycled fibers, bomber jackets in recycled nylon, or organic cotton denim made with an innovative "elasticized" yarn with 50% recycled and biodegradable content.


Galeries Lafyette Champs-Elysées, Dsquared2's green pop-up