What: Danish fashion brand Ganni has expanded its international presence by partnering with Mexican luxury department store chain El Palacio de Hierro.

Why it is important: This collaboration marks a significant step in Ganni's global expansion strategy, enhancing its visibility and market reach in Mexico, a key market for luxury fashion.

Ganni, the renowned Danish fashion brand known for its Scandinavian style, has officially launched in Mexico through a partnership with El Palacio de Hierro. The brand is now available in four of El Palacio de Hierro's eleven stores, with a focus on the capital city's prominent locations: Polanco, Perisur, and Santa Fe, as well as the Querétaro store. Ganni's collection can also be purchased online via the Mi Palacio app and El Palacio de Hierro's e-commerce platform. This move strengthens Ganni's presence in the Latin American market and aligns with its global expansion efforts, which include over 40 stores worldwide and e-commerce in 35 countries.

Ganni joins El Palacio de Hierro's fashion lineup