What: The Mall Group has launched M Card Pet Club and the World Pup Expo 2025, expanding its loyalty program into the pet economy and positioning its malls as pet-friendly lifestyle destinations.

Why it is important: The Mall Group’s move into the pet economy highlights how retailers are leveraging loyalty programs and experiential events to capture high-growth consumer segments and build comprehensive lifestyle ecosystems.

The Mall Group is reinforcing its vision to create a complete lifestyle ecosystem by launching M Card Pet Club, a new feature of its loyalty program tailored for Thailand’s rapidly growing “pet parent” segment. This initiative is supported by the World Pup Expo 2025, the country’s largest pet-focused event, designed to position The Mall Lifestore as a leading pet-friendly destination. The M Card Pet Club offers members a wide range of privileges across food, care, play, and lifestyle categories, with free membership and exclusive benefits from over 30 pet-industry partners. The strategy builds on the success of M Card Junior Club and leverages data-driven insights showing strong growth in pet food and accessories sales. By integrating pet-focused services, events, and community engagement into its loyalty platform, The Mall Group is capturing the “pet humanisation” trend and setting a new benchmark for customer experience and ecosystem innovation in Southeast Asian retail.

IADS Notes:

The Mall Group’s launch of M Card Pet Club and the World Pup Expo 2025 reflects a broader strategy to build a comprehensive lifestyle ecosystem and reinforce its leadership in loyalty innovation. As reported by Bangkok Post (December 2024), the expansion of the M Card program through partnerships like K11 MUSEA demonstrates how The Mall Group is evolving its loyalty scheme beyond traditional shopping rewards to include cross-border privileges and cultural experiences. The April 2025 coverage highlights the company’s focus on experiential retail and community-building, with large-scale events and themed programming driving engagement and positioning The Mall Lifestore as a pet-friendly lifestyle hub. The June 2024 article details The Mall Group’s efforts to create holistic ecosystems through strategic alliances with airlines, hotels, and payment platforms, further enhancing the value proposition for members. Collectively, these developments show how The Mall Group is leveraging digital engagement, data-driven segmentation, and community-focused experiences to capture high-growth consumer niches—such as pet parents—and set new standards for customer loyalty and experiential retail in Southeast Asia.

The Mall Group launched M Card Pet Club