TOPIC

The next IADS merchandising video-meeting is dedicated to Home & Decor. We would like to proceed to a panorama of members' changes in brand portfolio, evolution of the offer both in store and online, and new initiatives taken in this category. We hope to be able to help members share their vision, as well as to address the consumer habits shift and its consequences.

Best-sellers:

• Best brands and current sales trend across the board
• New upcoming brands or concepts
• Best-sellers products and categories
• Best segments (see segmentations below)
• New volume-driven brands or categories (e.g. home office furniture, electronics surge…)

Initiatives taken to be shared with other IADS members:

• Services developed to increase traffic, conversion rate and turnover (in store and online)
• Partnerships/collaborations put in place to both recruit/retain brands and increase traffic (in store and online)
• Evolutions in the store layout
• How to deal with square footage required for storage

New trends:

• DNVBs and niche brands
• Sustainability
• Online shift
• Methods used to spot and include emerging brands

NB: please note we decided not to cover DIY business in this meeting.

Takeaways

• Click below to read IADS' presentation and takeaways:

Home & Decor Meeting - Best New Brands

Home & Decor Questionnaire Presentation

Home & Decor Meeting - Takeaways - June 21

• Click below to watch the recording of the meeting (Questionnaire Presentation):

IADS Questionnaire Presentation 

• Click below to read the NellyRodi presentation:

IADS x Nelly Rodi presentation

• Click below to watch the recording of the meeting (Nelly Rodi Presentation):

Nelly Rodi PRESENTATION 

• Click below to read Trame's presentation:

TRAME presentation

• Click below to watch the recording of the meeting (Trame Paris Presentation):

TRAME PARIS PRESENTATION 

General information

• Home and Decor IADS Press
• IADS Merchandising Meeting #5 - Invitation Letter
• Merchandising Meeting #5 - Home & Decor - Registration & Questionnaire

• Antitrust guidelines

Timing

Friday 11 June 2021 14:00 - 17:00 Paris time (12:00 pm to 3:00 pm UTC)

To join the video meeting, click this link: <https://meet.google.com/uir-cajs-sgq>

If you wish to join by phone, dial +33 1 87 40 18 67 and enter code: 658 029 852#

To view more phone numbers, click this link: <https://tel.meet/uir-cajs-sgq?hs=5>

Agenda

2 pm – 2.10 pm             Presentation of all attendants and welcome

2.10 pm – 2.50 pm        Roundtable based on replies to IADS questionnaire

2.50 pm – 3.20 pm        NellyRodi presentation (creative intelligence consultant agency, <https://nellyrodi.com/)>

3.20 pm – 3.55 pm        Outside speaker presentation (TBA), Guest speaker : Ismail TAZI, founder of TRAME PARIS, <https://trameparis.com/>

3.55 pm – 4.50 pm        Workshop in small groups

4.50 pm – 5 pm             Conclusion and moving forward

Resources

• Home & Decor Meeting - IADS press digest