TOPIC: Discovering the Korean Market

Hosted by Hyundai Department Stores

Resources

Click below to view the guest speakers' presentation and IADS reports:

Mr Olivier Mouroux, CEO and Co-founder, Asiance - Local digital ecosystems & Korean consumers

Asiance Presentation

Asiance IADS Recap

Mr Ho Seop Song (Bryan), Head of Branding, Gentle Monster Group - Brand presentation

Mr Jun Lee, Global Branding Manager, Gentle Monster Group

Gentle Monster Presentation

Tamburins (Gentle Monster Group) Presentation 

Gentle Monster,Tamburins, Nudake IADS recap

Mr Jee Young JUNG, CEO & Chairman of the Board, Hyundai Department Stores

Ms Jung-Ah KIM, Executive Director, Handsome - Group presentation

Hyundai Seoul - Presentations Recap

Click below to access the complete retail tour of Seoul, as well as a special market visit to Seong-su, organised by IADS' partner Jinny Corp:

Check out the photos of the full retail tour 

Check out the photos of the Seongsu District Market Visit

Guest Speakers

Jinny Chung - Fashion Industry Professional | Expertise in Merchandising, Retail, Marketing, and CRM

With a degree in Fashion Merchandising, Jinny has built a 22-year career across various sectors of the fashion industry. Her experience spans merchandising, retail operations, training, marketing, and customer relationship management, allowing her to develop both hands-on expertise and strategic insight.

She has worked with a diverse range of companies, including the luxury marketing agency Cosa Lieberman Korea, global fashion houses such as Celine Korea, Fendi Korea, and Christian Dior Couture Korea, as well as major Korean corporations like Shinsegae International and Lotte Department Stores. These roles have helped her broaden her professional network and cultivate a well-rounded business acumen across the industry.

Currently, she works as a freelance consultant on fashion-related projects, leveraging her extensive background and connections to deliver impactful results.

Olivier Mouroux - CEO and Co-founder, Asiance

With 27 years of professional experience in Asia, including time in China, Japan, and 24 years in Korea, Olivier has cultivated deep expertise in the region. He holds degrees in Electronics and Computer Science, Marketing and Finance, and a Master's in IT.Olivier actively contributes to various nonprofit organizations, serving as Vice-President of the French Korean Chamber of Commerce and Industry (FKCCI) and as a founder & board member of the Cercle des Entrepreneurs Francophones de Corée (CEFC). He is also a French Foreign Trade Advisor (CCEF) & a founder of the French Tech Seoul. Beyond his corporate role, he is dedicated to mentoring startups, teaching, and conducting workshops on digital transformation.

In recognition of his contributions, Olivier was named an Honorary Citizen of Seoul in May 2008 and has received numerous local and international web awards for his achievements.

Ho Seop Song (Bryan) - Head of Branding (US, EU, ME, SEA, AUS) - IICOMBINED (Gentle Monster, Tamburins, Nudake)

Myung Jung Lee (Jun) - Global Branding Manager (US, EU, ME) - IICOMBINED (Gentle Monster, Tamburins, Nudake)

Hosts

Mr Jee Young Jung - CEO, Hyundai Department Store Co. Ltd

Mr Jee Young Jung serves as CEO of Hyundai Department Store Co. Ltd since November 2023. He previously held the positions of COO/CMO (2019-2023) and Head of Strategic Operations (2014-2019). Mr Jung began his career at Hyundai Department Store in 1991, accumulating over three decades of experience within the company.

Mr Pil Beom Kim, Executive Director, Fashion Division, Hyundai Department Store Co. Ltd

Mr Phil Beom Kim serves as Executive Director of the Fashion Division at Hyundai Department Store Co. Ltd since November 2022. Previously, he was Director of Hyundai Ulsan Store (2021-2022) and Director of Hyundai Kintex Store (2020-2021). Mr Kim joined Hyundai Department Store in 1996, bringing over 25 years of retail experience to his current role.

Ms Jung-Ah Kim, Executive Director, Global Business, Handsome

Mr Louis Yoo - Store Director, The Hyundai Seoul, Hyundai Department Store Co Ltd

Mr Hee Yeol Yoo is Store Director of The Hyundai Seoul, Hyundai Department Store Co. Ltd since November 2023. He previously served as Director of Hyundai Sinchon Store (2022-2023) and Director of Hyundai Gimpo Store (2019-2022). Mr Yoo began his career at Hyundai Department Store in 1996, accumulating over 27 years of experience with the company.

PROGRAM

We were delighted to welcome you during a day and a half in vibrant Seoul. During this time, we organised a visit of Seoungsu, one of the most active areas of the city, met with a specialist of e-commerce in Korea, and met with the CEO of the Korean leading department store company, The Hyundai Department Store group. This document recaps the planned activities and provides practical details.

The session started on Monday 9th June 2pm with a city visit, and the first meeting took place at 5pm. Tuesday 10th June was dedicated to Hyundai.

Timing

Seoul, 9-10 June 2025.

Agenda

Monday 9 June 2025 - Discovering the Korean market

2:00-4:30 pm: Visit of Seongsu-Dong

A visit of the "Brooklyn of Seoul" where local and international brands are developing their latest retail concepts.

Location: More information will be disclosed closer to the date of the meeting.

Guest speakers will be announced shortly

4:30-5:00 pm: Transfer to Asiance office

5:00-6:30 pm: The Korean Digital Ecosystem: Korean Consumers, E-commerce, Social Networks, and Key Inspirations

Guest speaker: Olivier Mouroux, CEO and Co-Founder, Asiance

Location: Asiance Office in City Hall, 4F Shin-a Memorial Hall., 33. Jeong-dong, Jung-gu, Seoul 04518 – Creative room

6:30 pm-Onwards: Informal  aperitivo (with a view) and dinner

Location: TBC in Seoul

Tuesday 10 June 2025 - The Hyundai Apgujeong store

9:00 am:  Gathering at the hotel and transfer to Apgujeong store

Location: Westin Josun Seoul

10:00-10:30 am: Welcome Coffee

Host: Hyundai Apgujeong store Director

Location: Black Jasmine Lounge (VVIP customer lounge)

10:30-11:10 am: Hyundai Apgujeong store visit

Guest speaker: Apgujeong store Marketing Manager

11:20 am-12:20 am: Korean lunch

Location: Dowon Style, Apgujeong, 5F (Korean-Chinese restaurant)

12:25-1:00 pm: transfer to The Hyundai Seoul

1:00-2:30 pm: The Hyundai Seoul store and Alt1 Gallery visit

Guest speaker: The Hyundai Seoul store director

Location: B2F ~ 6F (must-visit spots)

+Coffee break at YP HAUS (20-30s VIP lounge)

2:40-3:35pm: Introduction to the Hyundai Department Store Group

Speakers: Hyundai Department Store group CEO, Handsome representative

3:35-3:50 pm: coffee break

3:50-5:45 pm: CEO confidential exchange

5:45-6:00 pm: Closing remarks

Speakers: Hyundai Department Store group CEO, SOGO Hong Kong CEO & President of the IADS

6:10-7:30pm: Dinner

Location: TBC (Hosted by Hyundai Department Store group CEO)

General information

IADS 2025 Mid- Year CEO Meeting Schedule

• Antitrust Guidelines

Additional Information

We recommend that you arrive in Seoul at the latest on Monday 9th June morning.

We recommend The Westin Josun Seoul (offical website, booking.com) as it is centrally located and within walking distance for IADS members attending the IGDS event during the following days.

Contacts:

We remain at your disposal should you need any assistance in preparing your trip or during your stay.

Details of the IADS Team involved in this activity:

Selvane Mohandas du Ménil, Managing Director +33687324531, [smohandas@iads.org](mailto:smohandas@iads.org)

Anchita Ranka, Head of Analyses and Prospectives, +33671986742, [aranka@iads.org](mailto:aranka@iads.org)