Practical Information

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Speakers

Wednesday November 6th

Eren Çamurdan, CEO, Boyner

Eren, who graduated from Yıldız Technical University Industrial Engineering, completed his MBA at Yeditepe University. He started his career in the Ready-to-Wear Marketing Department at Altınyıldız Mensucat ve Konfeksiyon Factories A.Ş. and served as Product Supply Department Manager, Merchandising Deputy Director, and Brand and Merchandising Director respectively.

With the establishment of AY Marka Mağazacılık A.Ş. in 2008, he became the General Manager of AY Marka. As of February 2019, he joined Boyner Büyük Mağazacılık as General Manager.

Eren Çamurdan Presentation

IADS Insights

Yalin Özcan, CEO, Hopi

Yalin has more than 20 years of experience in payment systems, telecommunication, B2C marketing, B2B sales and loyalty programs. Starting his career in banking, he held managerial positions at IBM Türkiye, Garanti Ödeme Sistemleri, Visa Türkiye, and Türkiye's leading telco company, Turkcell, where he was the Head of Trade Marketing and Retail Management.

He then served as the Head of the Payment Systems at Akbank. In 2017, he relocated to San Francisco and worked as a CPO at MyGini, a Fintech start-up. Returning to Türkiye in 2019, he served as Corporate Sales Director at Vodafone and as Board Member in various Vodafone companies. Since April 2021, he is Hopi's General Manager.

Yalin Özcan Presentation

IADS Insights

Efsun Janset Yilmaz, E-commerce Deputy General Manager, Boyner

Efsun graduated from Ege University with a degree in Textile Engineering. She started her career in 2002 as a Product Technologist at Next Group. She subsequently held the positions of Retail Sales Manager at Erba in 2004, Senior Buying Manager at LC Waikiki in 2009, Buying Manager at Landmark Group in 2012, Buying Director at Trendyol in 2013, Trade Director at Saide Tekstil in 2016, and E-Commerce Category Director at LC Waikiki in 2019.

Since 2022, Efsun has been leading Boyner's digital channels including boyner.com.tr, Boyner Now, Alternative Channels, and Digital Marketing.

Efsun Janset Yilmaz Presentation

IADS Insights

Cihan Yildiz, CTO, Boyner

Cihan graduated from Istanbul's Technical University's Department of Electronics and Communication Engineering, with a master's degree in Telecommunications Engineering. He began his career in 2004 as a Service Operations Specialist at Turkcell, and held various managerial positions until becoming the Marketing Solutions Unit Manager.

From 2018 to 2022, Yildiz served as Senior Manager of Fintech Solutions at Turkcell. After he served as Deputy General Manager responsible for Technology at Hopi, Yildiz has been leading the technology and innovation-driven development of Boyner as Deputy General Manager responsible for technology since October 2022.

Cihan Yildiz presentation

IADS insights

Nurçin Koçoglu, CMO, Boyner

Nurçin  graduated from Marmara University's Faculty of Communication and Grenoble Ecole de Management in France. After starting her professional career at Mercedes-Benz Türk, she held various managerial positions in the marketing function at Turkcell for 7 years.

After serving as Marketing and Corporate Communications Director and Executive Board Member at Hepsiburada, Koçoğlu piloted MediaMarkt's digital transformation. In 2015, Koçoğlu took on the role of Corporate Marketing Communications Director at Türk Telekom. Joining Boyner in July 2020, Nurçin leads end-to-end marketing, brand management, customer experience and analytics, and corporate communication functions as Deputy General Manager of Marketing and Brand Management. She has won many awards as a CMO, from Fortune, Fast Company, BMI, and MediaCat.

Nurçin Koçoglu presentation

IADS Insights

Luke Vander Linden, VP Membership & Marketing, Retail & Hospitality ISAC

The Retail & Hospitality ISAC is the cybersecurity sharing and collaboration community for the consumer-facing business sector. As vice president of membership, Luke is responsible for member growth and engagement and, as part of the leadership team, overall organisational strategy. The RH-ISAC is a dynamic community with more than 250 member companies. It partners with key trade associations to strengthen the collective efforts to improve cybersecurity in our shared sectors. Prior to joining the RH-ISAC, Luke held similar positions at the Society for Corporate Governance and the Academy of Management.

Luke Vander Linden presentation

IADS insights

Filiz Bayrak, Deputy General Manager of Corporate Development and Investments

After graduating from Istanbul Technical University's Department of Urban Planning in 1995, Filiz Bayrak completed a Master's degree in Urban Planning at the same university in 1997. In 2000, she earned her MBA from Boğaziçi University. Filiz Bayrak began her career in 1997 as a research and valuation specialist at an international real estate consultancy firm. In 1998, she joined Boyner Büyük Mağazacılık as an Investment Planning Manager and later served as the Manager of Strategy Development, Investments, and Visual Presentation. In 2014, she was promoted to the position of Deputy General Manager responsible for Corporate Development and Çarşı. Since 2016, she has continued in her role as the Deputy General Manager of Corporate Development and Investments.

Ayşegül Uyal, Deputy General Manager of Brand Store Projects & Visual Design, and Costa Coffee

A graduate of Istanbul University with a degree in Italian Language and Literature, Ayşegül Uyal began her career as a purchasing and product manager at Beymen Group. She served as department, regional, and country director at Prada, Eren Holding, and Doğuş Retail. Uyal joined Boyner in 2019 as the Director of Visual Design and Merchandising, and since 2022, she has been serving as the Deputy General Manager of Brand Store Projects & Visual Design and Costa Coffee at Boyner Büyük Mağazacılık. Additionally, Ayşegül Uyal holds the position of COO at BrandCode, a licensing and distributorship company established under Boyner Holding.

Academy

Academy presentation

Academy recap

Events

08:00 am–08:30 am: Participants arrival, open breakfast. *Location: Swissôtel The Bosphorus, Monte Rosa meeting room*

08:30 am–08:45 am: Opening remarks & welcome speech. *Speakers: Selvane Mohandas du Ménil, Managing Director, IADS & Eren Çamurdan, CEO, Boyner*

08:45 am–09:30 am: Building the next-generation loyalty programme by combining MarTech, FinTech and AdTech. *Speaker: Yalin Özcan, CEO, Hopi*

09:30 am–10:15 am: Transforming Retail: Boyner's digital evolution and AI-driven innovations in e-commerce. *Speaker: Efsun Janset Yilmaz, E-Commerce Deputy General Manager, Boyner*

10:15 am–10:30 am: Coffee Break

10:30 am–11:15 am:  The impact of AI in retail: data strategy and opertaions. *Speaker: Cihan Yildiz, CTO, Boyner*

11:15 am–12:00 pm: Boyner's breakthroughs in customer experience and hyper-personalization. *Speaker: Nurçin Koçoğlu, CMO, Boyner*

12:00 pm–12:30 pm: Introducing IADS' partner Retail & Hospitality ISAC *Speaker: Luke Vanden Linden, Vice President Membership & Marketing, RH-ISAC*

12:30 pm–01:30 pm: Lunchbreak *Location: Swissôtel The Bosphorus*

01:30 pm–03:30 pm: IADS CEOs conversation (Questions collected from participants)

03:30 pm–04:00 pm: Coffee break & call setup

04:00 pm–05:15 pm: IADS General Assembly (hybrid event) *Speaker: Selvane Mohandas du Ménil, Managing Director, IADS*

• 2024 results & achievements
• 2025 plan and budget

05:15 pm–06:00 pm: IADS CEO Roundtable (hybrid event accessible to distant CEOs) *Speakers: IADS members' CEOs*

• Topic: Update on each member's situation

06:00 pm–07:00 pm: IADS Academy (hybrid event accessible to distant CEOs) *Speakers: IADS Academy 2024 cohort*

• Academy 2024 Topic: AI and department store activities

07:00 pm–07:45 pm: Break & transfer to the restaurant

08:00 pm–onwards: Cocktails and Dinner *Location: Biz Restaurant, Gümüşsuyu, Mete Cd. No: 2, 34437 Beyoğlu/İstanbul, Turkey*

Thursday November 7th

09:15 am–09:30 am: Meeting point at The Swissôtel Bosphorus and departure for store visits

09:30 am–10:00 am: Transit to store

10:00 am–11:00 am: Bagdat Street visit. Speakers: Filiz Bayrak, Deputy General Manager of Corporate Developmentand Investments, and Aysegul Uyal, Deputy General Manager of Brand StoreProjects & Visual Design, and Costa Coffee.

Theme: Next-generation retail

(Academy joining)

11:00 am–12:00 pm: Boyner Cadde store visit. Speakers: Filiz Bayrak, Deputy General Manager of Corporate Developmentand Investments, and Aysegul Uyal, Deputy General Manager of Brand StoreProjects & Visual Design, and Costa Coffee.

Theme: Next-generation retail

(Academy joining)

12:00 pm–01:00 pm: Transit to store

01:00 pm–02:30 pm: Lunchbreak. Location: Clove Restaurant in IstinyePark

(Academy joining)

02:30 pm–03:30 pm: İstinyePark mall visit. Speakers: Filiz Bayrak, Deputy General Manager of Corporate Developmentand Investments, and Aysegul Uyal, Deputy General Manager of Brand StoreProjects & Visual Design, and Costa Coffee.

Theme: Next-generation retail

(Academy joining)

03:30 pm–05:30 pm: Boyner IstinyePark & Boyner Dynamic Teen store visits. Speakers: Filiz Bayrak, Deputy General Manager of Corporate Developmentand Investments, and Aysegul Uyal, Deputy General Manager of Brand StoreProjects & Visual Design, and Costa Coffee.

Theme: Next-generation retail

(Academy joining)

05:30 pm–06:15 pm: Farewell drinks. Location: Masa Restaurant in IstinyePark luxury area

(Academy joining)

06:15 pm–06:45 pm: Car & boat transfer to dinner (CEOs only) at Cem Boyner's house

06:45-11:00pm: Cem Boyner's personal invitation for aperitivo and cocktail

General information

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