TOPIC

This meeting's topic is AI Technology, more information will be disclosed closer to the date of the meeting.

PROGRAM

We have thoughtfully created the meeting program, with the following goals:

• Organise a 2 day session alowing CEOs to be more familiar with AI, understand in a collective and confidential/intimate manner what is at stake, and allow them to discuss equal to equal with their teams.

General information

IADS CEO AI retreat Schedule

Resources

• Antitrust guidelines

IADS CEO AI Retreat Recap

Open AI x Bain & Co AI Retreat Presentation

IADS CEO AI Retreat Seminar Topics Covered

Gen-AI: Artificial Intelligence and the Future of Work

The Lean Startup: book summary

The Startup Way: book summary

Timing

Berlin, 19-20 June 2024.

Agenda

Wednesday 19th June - What is generative AI and why does it matter for Department Stores

Morning : Discover genAI and understand the impacts

From 8 am: Participants arrive and open breakfast

Location: SO/Das Stue Private Salon

8:45am: Opening of the day and welcome remarks

9:00-9:30 am : Warm-up – Strategic trends for retail and department stores: Future of retail

9:30 - 10:00 am: AI and generative AI – Rapid tech outlook for CEOs:

• AI yesterday, today and tomorrow
• The genAI 2023 surge explained
• Under the hood: how does genAI work? (demo)

10:00 - 10:15 am: coffee break

10:15 - 11:00: Business impacts of genAI (with demos):

• Cross-industry business impacts of genAI (today-forward)
• Consuming and working in 2030 (future-back)

11:00 - 12:00: Opportunities in the retail and department stores industry (with demos):

• GenAI impacts on support functions,
• Opportunities over the department stores value chain,
• How brands will leverage genAI, and what are the impacts and risks for retailers and department stores

12:00 - 2:00pm: Lunchbreak

Location: SO/Das Stue Casual Restaurant

Afternoon : Get the CEOs hands dirty and understand the "how"

2:00 - 2:30pm : Warm-up – Experience share on real use cases implementation:

• E-commerce chatbot implementations,
• Purchasing assistance cases

2:30 - 3:45pm : Hands-on sessions (CEO-friendly):

• Workshop #1 – Develop an e-commerce chatbot
• Workshop #2 – Develop a purchasing assistant
• Hands-on sessions debrief: What have we learned

3:45 - 4:00 pm:  Coffee break

4:00 - 4:30 pm : Readiness – Operating model to move forward with genAI:

• How do other companies embrace the genAI opportunity,
• What operating model changes to make an organization ready,
• The 'make or buy' question, how commercial software will soon embed genAI

4:30 - 5:00 pm: Impacts on workforce and talent management:

• Impacts on ways of working,
• Impacts on workforce, talent and HR strategy

5:00 - 7:30pm : Free time

7:30 pm- onwards: meeting and transfer to cocktail followed by dinner

Location: Borchardt, Franz. Str. 47, 10117 Berlin

Thursday 20th June - Where is the opportunity and how to move forward

Morning : Play, ideate, prioritize

From 8:30 am: Welcome and Breakfast

Location: SO/Das Stue Private Salon

9:00 - 9:30 am: Warm-up – Responsible AI:

• What are the risks,
• How to control and mitigate these risks

9:30 - 10:45 am: Hands-on sessions (CEO-friendly):

• Workshop #3 – Develop an ad copy content factory
• Workshop #4 – Develop an in-store sales assistant
• Hands-on sessions debrief: What have we learned

10:45 - 11:00 am: coffee break

11:00 - 12:00: Use cases ideation session (interactive):

• What initiatives do CEOs see on their respective markets
• Business value vs accessibility framework presentation
• Use cases ideation and prioritization workshop

12:00 - 2:00 pm: Lunchbreak

Location: SO/Das Stue Casual Restaurant

Afternoon topic: Identify synergies, draw high-level roadmap, wrap-up

2:00 - 3:00 pm: Mutualized approach (interactive):

• Identify use cases not accessible for standalone Dpt Stores,
• What would it mean to develop shared genAI enablers

3:00 - 3:45pm: High-level genAI roadmaps:

• Sketch the high-level roadmap for one department store
• Replication for other department stores
• Looking forward: what to ask to whom when within your organization

3:45 - 4:00 pm: coffee break

4:00 - 5:00pm: Closing session:

• Debrief: What have we learned
• Next steps

Guest Speakers

Marc-André Kamel - Senior Partner, Bain & Co

Marc-André Kamel is a partner and director with Bain & Company's Paris office and the leader of the firm's global Retail practice.

He is also a leading member of Bain's Customer Strategy and Full Potential Transformation practices. He has more than 30 years of management consulting experience, working with CEOs and senior management teams on their most pressing issues and helping them drive full potential transformation programs. Since joining Bain in 1988, he has worked with clients in a wide range of industries including retail and consumer products, luxury goods, media and tourism. His projects have covered a broad cross-section of issues including corporate and business unit strategy, transformation, marketing strategy, cost reduction and operational improvement, mergers & acquisitions and organization.

Marc-André was until recently the Chairman of Bain's global Nominating Committee and served previously on the firm's global Compensation and Promotion Committee for 6 years. He is currently a member of the Board and Vice-President of AmCham France (American Chamber of Commerce in France) and is a member of the Digital Advisory Board of the Principality of Monaco.

Marc-André is a graduate of the "Ecole Spéciale des Travaux Publics" in France, where he received a degree in civil engineering. He also earned a Master of Science degree in civil engineering from Northwestern University and completed an MBA with distinction from the Wharton School.

Nick Greenspan - Senior Partner, Bain & Co

Nick works in the UK Retail and Consumer Products practices. He has deep expertise in the digital environment, having worked with many of the UK's leading online businesses. With over 35 years of consulting experience, his focus is on helping clients with corporate transformations, strategy and vision development, customer-led repositioning and operational improvement.

He has a proven track record of effectively collaborating with client management, Boards and teams to deliver exceptional financial and operational results. Nick has contributed articles to leading publications, including Harvard Business Review and European Management Review and has been quoted in The Times, The Wall Street Journal, The Telegraph, The Economist and Retail Week.

Nick received his MBA from Harvard Business School. He also received a BA with Distinction and Honors in Economics from the University of California, Berkley.

Cyrille Vincey - Partner, Advanced Analytics and Retail Practices, Bain & Co

Cyrille has more than 25 years of experience in various industries, always with an obsession of bridging business matters on one side, with technology and data science on the other side.

After having started his career at a software publisher, applying operational research and graph theory approaches to supply chain optimization, he founded a data science startup, later acquired by an e-commerce player. He then took on a CDO role and shipped a large-scale Audience Sharing platform used by 8,000 e-retailers.

As a consultant, Cyrille has been working primarily in the retail industry. He also enjoys leading or contributing to strategic projects in other tech-intensive or data-intensive industries. Cyrille has been assisting on most of the tech M&A deals in Europe, including adTech, digital trust, and enterprise software.

At Bain, he fosters a next generation of data-enabled consultants and oversees the Bain x Open AI partnership in Europe.

Additional Information

We recommend that you arrive in Berlin on Tuesday 18th June evening and leave either Thursday 20th June night (event closes at 5pm) or the following day.

Hotel and Venue for the event: Hotel SO/Berlin Das Stue, Drakestraße 1, 10787 Berlin, Germany

Contacts:

We remain at your disposal should you need any assistance in preparing your trip or during your stay.

Details of the IADS Team involved in this project:

Selvane Mohandas du Ménil, Managing Director +33687324531, [smohandas@iads.org](mailto:smohandas@iads.org)

Elisabetta Falco Beccalli, Communication and Innovation, +33671986742, [e](mailto:mjshea@iads.org)[falcobeccalli@iads.org](mailto:falcobeccalli@iads.org)