TOPIC: How to successfully address conscious customers

This meeting will be the opportunity to address the consequences of consumers' behavioural changes and international regulation evolution, and how this impacts business and forces to create new business models. This talk will be recorded.

Speaker


Sucharita Kodali, Consultant, Forrester Research

Sucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel commerce, consumer behaviour, and trends in the retail and consumer goods. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

Sucharita is the author of Forrester's "The World's Most Future-Proofed Brands" report, which reviews global consumer-facing brand manufacturers. She is frequently featured in The Wall Street Journal, The New York Times, Bloomberg Businessweek.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue. She also held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the largest toy stores. She also worked for the Walt Disney Company, where she was part of the strategic planning team.

Sucharita holds a BA in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

General information

• Antitrust guidelines

Takeaways

• Click below to watch the recording of the meeting:

watch the meeting recording here

• Click here to see Sucharita Kodali's presentation:

IADS Conscious Consumers - Sucharita Kodali 

IADS 2023 1st Quarterly CEO Exchange - Forrester presentation TAKEAWAYS

Timing

Tuesday 10 January 2023 from 2 pm to 4 pm Paris time

Agenda

2.00 pm - 3.00 pm        Guest speaker, Ms Sucharita Kodali, VP and Principal Analyst at Forrester Research

3.00 pm - 4.00 pm        CEO exchange