Resources

Click below to view the guest speakers' presentation takeaways.

IADS Publicis Presentation takeaways

Publicis Presentation Recording

IADS Russel Reynolds Presentation takeaways

PROGRAM

We have thoughtfully created the meeting program, with the following goals:

• Have a deep understanding of the transformative journey taken by El Palacio de Hierro since 2019 thanks to visits and exchanges with top executives
• Gather a set of guest speakers (from Mexico and abroad) on the topics of Talents (attraction and retention), Retail Media, Logistics and last mile, Loyalty, and Transformation. We are moving at full speed on that part.

View the full program below:

Program and practical information

General information

IADS CEO Exchange schedule

• Antitrust guidelines

Timing

Wednesday and Thursday, 3rd and 4th of May 2023

If you can not join physically, we will organize a hybrid session to include distant CEOs on the 4th of May, 3pm Paris time, for 1h30.

We would be extremely happy to have you with us, please do not hesitate to let us know if you can attend (either face to face in Mexico or virtually) and we will send a calendar invitation accordingly.

Events

Wednesday 3rd May 2023

Location: Mexico City, Mexico

08.00- 08.30: Opening Breakfast at Le Bistró Palacio

08.45 - 09.00: Welcome remarks

09.00 - 10.00: Talk: Francisco Maria Ruiz, CEO, Russell Reynolds Mexico

The Talent attraction and retention conundrum: is it better to keep on looking for the most adequate profile, or look at parallel alternatives? How to make these alternatives work in the existing framework?

10.15 - 11.30: CEO confidential exchange

Themes TBA

11.30 - 11.45: Talk: Werner Hirschi, Chief Client Relations Officer, El Palacio de Hierro

An introduction to El Palacio de Hierro and how the stores are community-driven.

11:45 - 12.30: Transfer to El Palacio de Hierro Coyoacan store

12.30 - 13.15: Lunch at Restaurante Zubieta in the El Palacio de Hierro Coyoacan store

13.15 - 14.15: Visit of El Palacio de Hierro Coyoacan store

Theme: Gourmet and Beauty offer at El Palacio de Hierro - contributions to store profitability, format diversification and brand storytelling

14.15 - 15.00: Transfer to El Palacio de Hierro Perisur store

15.00 - 16.15: Visit of El Palacio de Hierro Perisur store

Theme: "Palacio Contigo" program - How to build loyalty without a loyalty program

16.15 - 17.00: Transfer to Polanco Area

(Allowing 45 minutes preempting traffic or the persiur visit running a few minutes longer.)

17.00 - 19.00: Exclusive visit of a cultural venue

Details to be announced later. Participants can also take this time off for a refresh if needed.

19.00 - 20.30: Inimate cocktail followed by Dinner

*Location:*Prendes, El Palacio de Hierro Polanco, Molière 222 (Entrance through the store - ground level, adjacent to the beauty department - or through an independent entrance on Planton Street)

Thursday 4th May 2023

Location: Mexico City, Mexico

7.30 - 8.00: Welcome and Breakfast at El Palacio de Hierro Polanco Compound.

8.00 - 9.30: Talk: Retail media use cases (3:00pm - 4:00pm Paris time)

Speaker: Demet Ikiler, COO EMEA, Publicis Groupe

9.30 - 10.00: Round table: The El Palacio de Hierro post-pandemic transformation

Frederic Schumacher, Chief Transformation Officer

10.00 - 12.00: Visit of El Palacio de Hierro Polanco store (arrival before opening)

Theme: El Palacio de Hierro history, DNA, storytelling & store planning through the flagship store. Closing remarks.

Speakers:Claudia Fabela (Luxury & Palacio de Hierro strategy), Warner Hirschi (Chief Client Relations Officer)

12.00 - 14.00: Lunch at La Cantina Palacio and departure

External Guest Speakers

Rafael Martinez Gallardo, Executive Director, Global Digital and Technology Practice, Russell Reynolds Mexico

Rafael Martínez Gallardo provides 360-degree leadership advice to clients across Latin America and internationally. Based in Mexico City, Rafael leverages a deep background in marketing and data to help clients recruit top executive-level talent, assess leadership teams and provide thoughtful market insights. Before joining Russell Reynolds Associates, Rafael served as the chief marketing, sales & data officer at Metro International, where he oversaw sales operations across 10 Latin American markets. He was previously managing director at J. Walter Thompson Worldwide and later OgilvyOne Worldwide in Mexico. Rafael also co-founded and ran digital integration for an integrated communications agency.

Demet Ikiler, COO EMEA, Publicis Groupe (Video conference)

Demet Ikiler was appointed Chief Operating Officer of Publicis Groupe EMEA in January 2023, reporting to Loris Nold and taking a position on the Management Committee.

Demet joined after over two decades at WPP where she was a member of GroupM's global leadership team as CEO of GroupM EMEA and WPP Country chair, responsible for scaling and delivering more innovative cross-culture solutions for clients. Well known for her unique, inclusive, and powerful leadership, Demet has been recognized by Fortune and The Economist as one of the ten most powerful female CEOs and as an Empower 100 Executives Role Model (2022).

Demet is also a board member of the United Nation Global Compact, leading its diversity and inclusion chapter. Prior to WPP, Demet worked at Zenith and Saatchi & Saatchi.

Demet, will partner with CEO of Publicis Groupe EMEA – to further accelerate growth, strengthen collaboration and scale expertise across the region, and will focus on creating a joined-up EMEA region, that drives collaboration cross-markets, strengthening connectivity and scaling expertise and capabilities for clients and opportunities for talent.

Additional details

We remain at your disposal should you need any assistance in preparing your trip or during your stay.

As a kind reminder, here are the details of the IADS Team:

Selvane Mohandas du Ménil, Managing Director +33687324531, [smohandas@iads.org](mailto:smohandas@iads.org)

Christine Montard, Director of Activities & Analysis, +33645474514, [cmontard@iads.org](mailto:cmontard@iads.org)

Mary Jane Shea, Head of Communication and Innovation, +33671986742, [mjshea@iads.org](mailto:mjshea@iads.org)

We look forward seeing you in Mexico City.