IADS Operations Meeting #5: E-commerce
Meeting Report
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September 26, 2023
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Operations
TOPIC
The meeting will tackle the following questions:
Strategic priorities.
Current challenges in terms of (these bullet points are only suggestions and might not reflect your challenges):
- Customers: generating traffic, targeting high-quality leads and the right customers, converting visitors into paying customers, avoiding cart abandonment, creating customer loyalty, reducing customer churn,
- Level of service: meeting customers' high expectations, offering high-quality customer service and support, guaranteeing competitive prices and shipping,
- Costs: finding the right return policies,
- Operations: improving cyber security, avoiding e-commerce fraud, identifying hidden anomalies,
- People: attracting data talents,
- Tech: where do you put your efforts, any new partnership you would like to share with members.
Any current and upcoming initiatives in terms of (these bullet points are only suggestions):
- Increasing online turnover: which initiatives have been successful,
- Brand promotion, effective marketing campaigns,
- Usage of big data and AI (for instance, user ultra-personalized experiences, search relevancy, product discovery), Web3, metaverse, and NFTs: what are the main learnings, the "dos and don'ts",
- Marketplace: any progress and best practices you would like to share.
Takeaways
- Click below for the E-commerce meeting takeaways:
- Click below for members' presentations:
El Palacio de Hierro Presentation
Galeries Lafayette Presentation
- Click below to view the recording of the meeting:
General information
Timing
Tuesday 26 September 2023 from 2 pm to 5 pm Paris time
Connexion link available later
Agenda
The meeting agenda will include:
• Participants' presentations
• A workshop. In order to encourage exchanges