IADS Operations Meeting #5: E-commerce

Meeting Report
 |  
September 26, 2023
 |  
Operations
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TOPIC


The meeting will tackle the following questions:


Strategic priorities.


Current challenges in terms of (these bullet points are only suggestions and might not reflect your challenges):


  • Customers: generating traffic, targeting high-quality leads and the right customers, converting visitors into paying customers, avoiding cart abandonment, creating customer loyalty, reducing customer churn,
  • Level of service: meeting customers' high expectations, offering high-quality customer service and support, guaranteeing competitive prices and shipping,
  • Costs: finding the right return policies,
  • Operations: improving cyber security, avoiding e-commerce fraud, identifying hidden anomalies,
  • People: attracting data talents,
  • Tech: where do you put your efforts, any new partnership you would like to share with members.


Any current and upcoming initiatives in terms of (these bullet points are only suggestions):


  • Increasing online turnover: which initiatives have been successful,
  • Brand promotion, effective marketing campaigns,
  • Usage of big data and AI (for instance, user ultra-personalized experiences, search relevancy, product discovery), Web3, metaverse, and NFTs: what are the main learnings, the "dos and don'ts",
  • Marketplace: any progress and best practices you would like to share.




Takeaways


  • Click below for the E-commerce meeting takeaways:


Takeaways 


  • Click below for members' presentations:


Beco Presentation 


Boyner Presentation 


Chalhoub Presentation 


El Corte Inglés Presentation 


El Palacio de Hierro Presentation 


Galeries Lafayette Presentation 


Manor Presentation 


SOGO Presentation 


  • Click below to view the recording of the meeting:


E-Commerce Meeting Recording


General information






Timing


Tuesday 26 September 2023 from 2 pm to 5 pm Paris time

Connexion link available later




Agenda


The meeting agenda will include:

•    Participants' presentations

•    A workshop. In order to encourage exchanges