PROGRAM

We are delighted to welcome you to the first edition of the in-person Operations Meeting dedicated to E-commerce Directors. The purpose of this meeting is to offer participants an opportunity to network and exchange in full confidentiality. It will be the occasion for participants to share their vision, current and upcoming strategies, best practices, challenges and success, and offer a place for discussion and exchange.

Also, this meeting is pegged to Viva Tech, Europe's biggest startup and tech event, in case you plan to visit it.

Takeaways

Click below to view the meeting presentation:

IADS - Operations Meeting - E-commerce Directors Takeaways

IADS - Operations Meeting - E-commerce Directors Presentation

Click below for members' presentations:

Breuninger Presentation

Chalhoub Group Presentation

El Palacio de Hierro Presentaion

Galeries Lafayette Presentation

Magasin Du Nord Presentation

General information

• IADS Operations Meeting - E-commerce Directors - Invitation Letter

• Antitrust Guidelines

• Guide of Conduct

Timing

Tuesday 10 June 2025 8:30 to 6:00 pm Paris time.

Agenda

Tuesday 10 June | Exchanges & networking

From 8:30 am: Welcome & Breakfast

Location: Galeries Lafayette HQ, 27 rue de Châteaudun, 75009 Paris

Meeting room: denim jersey

9:00 am - 9:30 am: Welcome remarks & participant introductions

9:30 am - 11:15 am: Members' presentations & questions

11:15 am - 11:30 am: Coffee break

11:30 am - 1:00 pm: Members' presentations & questions

1:00 pm - 2:00 pm: Lunchbreak

Location: Galeries Lafayette HQ, 27 rue de Châteaudun, 75009 Paris

Meeting room: denim jersey

2:00 pm - 4:00 pm: Group discussion

4:00 pm - 4:30 pm: Coffee break

4:30 pm - 6:00 pm: Group discussion

Additional Information

Recommended presentation format(should fit into a 20-minute time frame):

1. E-commerce recent success and failure: reflect on both by analysing them using six key dimensions: people, processes, data, systems, culture, and governance (see the Harvard Business Review article attached).
2. E-commerce strategic agenda: looking ahead to the next year, explain your strategic priorities, trade-offs, challenges and conflicts affecting e-commerce (online vs. offline, short-term vs. long-term growth, upper vs. lower funnel investments, or mass appeal vs. targeted excellence).

The purpose of this structure is to provide a common framework that makes it easier to compare experiences across companies.

• Shift the meeting focus from isolated storytelling to collective insight-building and shared problem-solving.
• Encourage a deeper strategic reflection.
• Trigger collective discussion and tap into the group's combined experience.

Topics for the afternoon group discussion:

• Optimising the existing business model to be:

+ More effective on the marketing front (personalisation, UX, clienteling and loyalty, traffic and sales growth, etc)

+ More efficient on the operations front (PDPs, platform strategies, product returns, costs, international expansion, etc)

• Development of new business models and consequences (second-hand, apps, marketplace, zero-inventory stores, etc)
• AI experimentation culture, for a better, faster, cheaper, smarter, long-term winning business

Co-moderator:

Pr Robert Rooderkerk | Associate Professor of Operations Management at the Rotterdam School of Management

Robert P. Rooderkerk is Associate Professor of Operations Management at Rotterdam School of Management, Erasmus University. He holds an [M.Sc](https://fra01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fm.sc%2F&data=05%7C02%7Cmsankoh%40iads.org%7C5e80f231a6b64c6c915208dda33ac618%7C8fa228bd523e42a59a27d389b3f8a781%7C0%7C0%7C638846195030016556%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=2hon2YlHcG9WCCTQKPWw%2BkJ%2BdsYKTvXNFhXU5oIsN3w%3D&reserved=0 "Original URL: http://m.sc/. Click or tap if you trust this link."). in Econometrics with a specialisation in logistics from Erasmus University Rotterdam and a Ph.D. in Marketing from Tilburg University – both earned with cum laude distinction.

Robert's research focuses on the intersection of marketing and operations, addressing critical challenges in omnichannel retail and retail analytics. His work has been featured in leading academic journals (FT50 list) and high-impact managerial outlets, including the California Management Review and Harvard Business Review. He is a recipient of the Dutch Marketing Science Award and has been recognised as a finalist for both the Journal of Marketing Research Best Paper Award and the Dutch Insights Scientist of the Year 2019 Award.

His research has garnered broad media attention, with coverage in national and international newspapers such as Algemeen Dagblad, Laatste Nieuws, Standaard, and Volkskrant), as well as on Dutch radio (BNR and VARA Kassa Radio), television (Teleac Hoe?Zo!, RTL Nieuws), the Dutch Consumer Reports magazine, and BBC's Capital blog. Robert serves on the editorial board of Journal of Retailing and Production and Operations Management.

He brings over two decades of teaching experience across undergraduate, graduate, and executive education programs, and has earned multiple teaching awards.

He currently leads the [Retail Analytics Expert Practice](https://fra01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fecda.eur.nl%2Fexpert-practices%2Fretail-analytics%2F&data=05%7C02%7Cmsankoh%40iads.org%7C5e80f231a6b64c6c915208dda33ac618%7C8fa228bd523e42a59a27d389b3f8a781%7C0%7C0%7C638846195030038826%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BmJ2HozKzZ%2BVE8X93OLwiWOM580qAgI7Qf7vW%2F%2Fh6vw%3D&reserved=0 "Original URL: https://ecda.eur.nl/expert-practices/retail-analytics/. Click or tap if you trust this link.") at the Erasmus Centre for Data Analytics and is  the founding Academic Director of the [MScBA Business Analytics & Management](https://fra01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.rsm.nl%2Feducation%2Fmaster%2Fmsc-programmes%2Fmscba-business-analytics-management%2F&data=05%7C02%7Cmsankoh%40iads.org%7C5e80f231a6b64c6c915208dda33ac618%7C8fa228bd523e42a59a27d389b3f8a781%7C0%7C0%7C638846195030056298%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=L%2F1CIT%2BxzE1Gwx%2FbUtvJ%2BOIxIn5Psr62yAKuDffmhUE%3D&reserved=0 "Original URL: https://www.rsm.nl/education/master/msc-programmes/mscba-business-analytics-management/. Click or tap if you trust this link.") at RSM, recently ranked 19th globally among 160+ analytics programs by the 2025 QS rankings.

Robert has held visiting positions at top institutions including the University of Florida, Tuck School of Business at Dartmouth, UCLA Anderson School of Management, and HEC Paris. He has advised and collaborated with leading companies and institutions such as Coca-Cola, Coolblue, Heineken, Jumbo Supermarkets, Philips, and the Dutch Ministry of Economic Affairs. Several of the algorithms he developed, particularly in assortment optimisation and conjoint analysis, have been successfully implemented in industry practice.

Why Retailers Fail to Adopt Advanced Data Analytics - Havard Business Review

Meeting venue:

Galeries Lafayette HQ

27 rue de Châteaudun

75009 Paris

Meeting room: denim jersey

Recommended hotels:

[Chouchou Hotel](https://fra01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.chouchouhotel.com%2F&data=05%7C02%7Cmsankoh%40iads.org%7C5e80f231a6b64c6c915208dda33ac618%7C8fa228bd523e42a59a27d389b3f8a781%7C0%7C0%7C638846195030078051%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=pOkSb89els49OXcqrlsQ%2FYFwY4q68Bf6oRmul1ONRJk%3D&reserved=0 "Original URL: https://www.chouchouhotel.com/. Click or tap if you trust this link.") 11 rue du Helder: from €248

[Maison Albar Le Vendôme](https://fra01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.google.fr%2Fmaps%2Fplace%2FMaison%2BAlbar%2B-%2BLe%2BVendome%2F%4048.8718089%2C2.3300731%2C17z%2Fdata%3D!4m10!3m9!1s0x47e66ffc1cb3579d%3A0xdac28c4536e744dc!5m3!1s2025-06-10!4m1!1i1!8m2!3d48.871809!4d2.334944!16s%252Fg%252F11j0bvx9ss%3Fentry%3Dttu%26gep%3DEgoyMDI1MDExNS4wIKXMDSoASAFQAw%253D%253D&data=05%7C02%7Cmsankoh%40iads.org%7C5e80f231a6b64c6c915208dda33ac618%7C8fa228bd523e42a59a27d389b3f8a781%7C0%7C0%7C638846195030097562%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=oAMizpGBvyM1FjMacjWxh%2BMzjPEBrxONxSGqzf%2FUFEE%3D&reserved=0 "Original URL: https://www.google.fr/maps/place/Maison+Albar+-+Le+Vendome/@48.8718089,2.3300731,17z/data=!4m10!3m9!1s0x47e66ffc1cb3579d:0xdac28c4536e744dc!5m3!1s2025-06-10!4m1!1i1!8m2!3d48.871809!4d2.334944!16s%2Fg%2F11j0bvx9ss?entry=ttu&gep=EgoyMDI1MDExNS4wIKXMDSoASAFQAw%3D%3D. Click or tap if you trust this link.") 7 rue du Helder: from €378

Both are located 9 minutes walk from the meeting venue

Contacts:

We remain at your disposal should you need any assistance in preparing for your trip or during your stay.

Christine Montard, Director of Markets & Events +33645474514, WhatsApp +33668800428 [cmontard@iads.org](mailto:cmontard@iads.org "mailto:cmontard@iads.org")