TOPIC

The next IADS merchandising video-meeting is dedicated to Leather Goods & Shoes. We would like to proceed to a panorama of members' changes in brand portfolio, evolution of the offer and new initiatives taken in this category. We hope to be able to help members share their vision, as well as to address the consumer habits shift and its consequences. In order to ease the filling process, we decided to split the questionnaire in two parts, one for Shoes and one for Leather Goods.

Best-sellers:

• Best brands and current sales trend across the board
• New up and coming brands
• Best segments (see segmentations below)
• Difficulties experienced to retain best brands
• New volume-driven brands
• Any new performing categories

Initiatives taken to be shared with other IADS members:

• Services developed to increase traffic and conversion rate (offline and online)
• Partnerships/collaborations put in place to both retain brands and increase traffic and conversion rate (offline and online)
• Initiatives taken to cope with Leather Goods & Shoes consumption evolutions and impact on relationship with customers
• Initiatives taken regarding the discount issue
• Evolutions in the store layout

New trends:

• Attract and retain DNVBs
• How to deal with sustainability for these less eco-friendly categories
• How to deal with online shift
• Methods used to spot and include emerging brands at the moment

Takeaways

• Click below to read IADS' presentation and takeaways:

IADS - Leather Goods & Shoes Meeting - Best new brands

Leather Goods & Shoes Questionnaire Presentation

Leather Goods & Shoes Meeting - Takeaways - May 21

• Click below to read MCM's presentation:

MCM Presentation

• Click below to read the NellyRodi presentation:

IADS x Nelly Rodi Presentation - Leather Goods & Shoes

• Click below to watch the recording of the meeting (questionnaire presentation):

IADS QUESTIONNAIRE PRESENTATION

• Click below to watch the recording of the meeting (NellyRodi presentation):

NELLY RODI PRESENTATION

• Click below to watch the recording of the meeting (MCM presentation):

MCM PRESENTATION

General information

• Invitation Letter
• Registration & Questionnaire : Leather Goods
• Registration & Questionnaire : Shoes

• Antitrust guidelines

Timing

Friday 28 May 2021 14:00 - 17:00 Paris time (12:00 pm to 3:00 pm UTC, please take into consideration the switch to summer time)

Link to videoconference to be shared soon

Agenda

2 pm – 2.10 pm             Presentation of all attendants and welcome

2.10 pm – 2.50 pm        Roundtable based on replies to IADS questionnaire

2.50 pm – 3.20 pm       NellyRodi presentation (creative intelligence consultant agency, <https://nellyrodi.com/>)

3.20 pm – 3.55 pm       Outside speaker presentation by Eric ERHARDT, President EMEA at MCM & Yves Guy COULTER, Director Marketing & Communication at MCM (<https://fr.mcmworldwide.com/fr_FR/home>)

3.55 pm – 4.50 pm       Workshop in small groups

4.50 pm – 5 pm            Conclusion and moving forward

Resources

To be shared soon