TOPIC: BACK TO BASICS

Renew with the merchandising principles and recapture the spirit of efficiency, quality and passion:

• Maintaining brand DNA
• Identifying essentials: brands, products, private labels…
• Adapting assortment to changing customer behaviour/market evolution and customer feedbacks
• Testing new digital tactics
• Scaling down inventory and smartening up the buying approach to save good profit margin
• Engaging teams in serving customers professionally…

General information

• Members profiles
• IADS Insights & Comments
• Contacts

• Antitrust guidelines

PRESENTATIONS

Offer: Private labels

• El Corte Inglés - "Future of private labels and brands" by Eduardo Sotillos and Manuel Dominguez
• Galeries Lafayette - "Galeries Lafayette - Fashion at stake" by Marianne Romestain
• Globus - "Navyboot leverage of a private brand" by Reto Braegger

Pricing

• Magasin du Nord - "Entry price strategy and future development" by Esben Hougaard

Organisation and process

• Globus - "Reengineering buying" by Reto Braegger

Differentiation: Products - Services - Experiences

• Breuninger - "Implementing a curated offer" by Benjamin Fuest
• BORN - "Curation intelligence" by Pierre Sapin
• Manor - "Creating unique experiences" by Karin Busnel

Speaker

Pierre SAPIN, Born

City guide

Berlin

Venue & Accommodation

Park Inn by Radisson Hotel - Alexanderplatz

Alexanderplatz 7, 10178 Berlin, Germany


Contact: Claudia Pfeiffer, Convention Sales Coordinator

t. +49 30 2389 4117 |   f. +49 30 2389 4551| e. Claudia.pfeiffer@parkinn-berlin.com

The attendees can book their rooms only with the booking code "IADS" via E-Mail to:

[reservations@parkinn-berlin.com](mailto:reservations@parkinn-berlin.com) until 3 weeks prior to arrival, 12 February 2019.

Attendees can cancel their room individually until latest 5 days prior to arrival, 28 February 2019.