TOPIC

While the global Cosmetics & Beauty market is expected to surpass 2019 levels and grow +7% by 2022 comparing to pre-Covid , major changes have occurred. Between 2019 and 2021, fragrances and makeup faced declines with respectively -12% and -2% CAGR. At the same time, skin, hair and personal care were able to grow as they suffered less from Covid and can more easily be bought online (respectively +5%, +2% and +2% CAGR) .

From 2019 until now, e-commerce share went from 10 to 19% of the business and department stores share went from 8% to 6% . In this increasing digital business, successful players are focusing on building direct, trust-based connections with consumers.

The next IADS merchandising video-meeting is dedicated to Cosmetics & Beauty. We would like to proceed to a panorama of members' changes in brand portfolio, evolution of the offer both in store and online, and new initiatives taken in this category. We hope to be able to help members share their vision, as well as to address the consumer habits shift and its consequences.

Topics of discussion:

Best-sellers

• Best brands and current sales trend across the board
• Best-selling, categories and segments (see segmentations below)
• Upcoming volume-driven brands, concepts, products or categories (e.g. hair care, clean beauty…)

Initiatives taken to be shared with other IADS members

• Special partnerships/collaborations put in place to both recruit/retain brands and increase traffic (in store and online)
• Services developed to increase traffic, conversion rate and turnover (in store and online)
• Cope with makeup and fragrance decline
• Evolutions in the store layout

New trends

• DNVBs
• Niche brands
• Sustainability
• Clean beauty
• K beauty
• DIY
• Online shift

Take aways

• Click below to read IADS' presentation and takeaways:

Cosmetics & Beauty Meeting - Best brands

IADS Cosmetics & Beauty Questionnaire Presentation

• Click below to read the Nelly Rodi presentation:

IADS x Nelly Rodi Presentation - Cosmetics & Beauty

• Click below to read Prescription Lab presentation:

Prescription Lab presentation

General information

• IADS Cosmetics & Beauty Meeting - Press Digest
• IADS Merchandising Meeting #6 - Invitation Letter
• IADS Merchandising Meeting #6 - Cosmetics & Beauty - Registration and Questionnaire

• Antitrust guidelines

Timing

Friday 9 July 202114:00 - 17:00 Paris time

To join the video meeting, click this link: <https://meet.google.com/ray-zcvm-vkh>

Otherwise, to join by phone, dial +27 10 823 0803 and enter this PIN: 676 188 725#

To view more phone numbers, click this link: <https://tel.meet/ray-zcvm-vkh?hs=5>

Agenda

2.00 pm – 2.10 pm       Presentation of all attendants and welcome

2.10 pm – 2.50 pm       Roundtable based on replies to IADS questionnaire

2.50 pm – 3.20 pm       NellyRodi presentation (creative intelligence consultant agency, <https://nellyrodi.com/>)

3.20 pm – 3.55 pm       Outside speaker presentation by Sarina LAVAGNE, Founder and CEO of Prescription Lab (<https://www.prescriptionlab.com/la-box>)

3.55 pm – 4.50 pm       Workshop in small groups

4.50 pm – 5.00 pm       Conclusion and moving forward

Resources

• IADS Cosmetics and Beauty Press Digest